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Improving E-commerce ROIs: Does the Problem lie with Store UX / UI or Back end Engineering?

Dec 14th, 2015 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

As business owners, we measure key e-commerce metrics to evaluate the overall performance of the store. However, these metrics give you a picture of the holistic store performance that can be a combination of performance of your site design, back end engine, pricing, catalogue, marketing communication among others. For example: if your cart abandonment rate is increasing, it might be as a result of pricing…

Titan Revamp

How Titan Revamped into a Smart E-commerce store?

Feb 6th, 2015 Ecommerce, Info-graphics, Technology Smriti Kumar 1 min read

E-commerce has taken the world by storm and the Indian audience captivated beyond their imagination. In a fast paced world like today, it is only imperative that brands make themselves visible anytime, anymore. Keeping this in mind, Kuliza revamped the e-commerce store for Titan and it brands that include Tanishq and Fastrack among others, to give it an elegant new look and convert online site visitors to customers. To do this,…

website creation

Supercool Website Builder Framework

May 13th, 2014 Design, Ecommerce, Elevating Sites, Technology, Web Kaushal Sarda 1 min read

I was recently able to check out Startup Framework, a new product created for startups to quickly develop a mobile-friendly, semantically correct, and stylish site. A few highlights of Startup Framework include: HTML and CSS templates for common UI pieces: headers, footers, content areas HTML and CSS templates for common in-content UIH pieces: pricing blocks, blogs, contacts, project, and about content The HTML and CSS templates are…

Website Guidelines, What To Include

Website Guidelines: What to Include?

May 5th, 2014 Design, Elevating Sites, Technology, Web Kaushal Sarda 3 min read

Web guidelines keep everything consistent, from button styles to navigation structure. BUTTON HIERARCHY Create a page that shows what all links do (including the buttons), the appropriate behavior of each and when to use them (with examples of appropriate usage). If one button is dominant, make clear the maximum number of times it should be used per page (usually once at most). Define the hover,…

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