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Personas in Design – 101

Jan 13th, 2016 Design, Ecommerce, Technology, Web Deepika Nayak 4 min read

In the design world, Personas are a hot buzzword right now. A persona in psychology is a social role or a character played by a character. The word originated from latin for a theatrical mask. Personas in design represent a set of users who exhibit similar behavioural characteristics and are used to communicate needs and summarise observed patterns and trends which can then be analysed in…

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Improving E-commerce ROIs: Does the Problem lie with Store UX / UI or Back end Engineering?

Dec 14th, 2015 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

As business owners, we measure key e-commerce metrics to evaluate the overall performance of the store. However, these metrics give you a picture of the holistic store performance that can be a combination of performance of your site design, back end engine, pricing, catalogue, marketing communication among others. For example: if your cart abandonment rate is increasing, it might be as a result of pricing…

User experience

Designing for e-commerce

Sep 15th, 2015 Design, Ecommerce, Web Deepika Nayak 6 min read

E-commerce is now a day-to-day term in the lives of people. In the last five years, e-commerce globally has moved leaps and bounds between selling books and clothing to selling groceries and niche items such as art and jewellery. With a wide range of products and services playing a myriad of roles in an individual’s life, let’s look at how we should be designing for…

beautiful banners

E-commerce Stores: Are they only about beautiful banners?

Jun 17th, 2015 Uncategorized achintya gupta 22 min read

Observing the E-commerce boom in India, it seems easier than ever for brick and mortar stores to move online and run their business successfully. Corporates these days usually utilize the services of ex-digital marketers going by familiarity and expertise with brand websites. However, starting an e-commerce store is an amalgamation of hard work, planning and decision making that come together at a right time and…

Visual Merchandizing

E-tail: What to keep in mind for Visual Merchandising?

Jun 17th, 2015 Design, Ecommerce, Technology Kaushal Sarda 5 min read

Today, as the world of e-commerce moves at a galloping pace, brand experience and your e-tail space is the most productive and efficient sales person. It is here that visual merchandising plays a pivotal role in creating that in-house store experience, strategically & perfectly displaying services and products while reinforcing the brand’s connection. It’s also integral to recognize the sphere of visual merchandizing that encompasses…

Welcome to the Enterprise UX Revolution

Welcome to Enterprise UX Revolution

Sep 29th, 2014 Culture, Design, Technology, Web Kaushal Sarda 2 min read

As we rapidly hurtle into a mobile-first world, we are seeing consumers use an increasing number of apps to carry out daily chores be it  shopping, banking to several others . These apps are constantly updated and improved to make customer-friendly and visually appealing. It is this user experience with consumer apps that has raised expectations for every software interaction – users want their experience to…

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