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Kuliza Design Manifesto

Nov 30th, 2016 Culture, Design Anindya Kundu 1 min read

Over the five years that the Design team evolved in Kuliza, we have consistently fine-tuned our approach to creative problem solving. Bringing together our Design ideology to form this Kuliza Design Manifesto, we believe and strive to uphold the same in all our projects.

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Design Learning from ‘United States Of Burgers’

Nov 24th, 2016 Design, Uncategorized Anindya Kundu 5 min read

A couple of days ago I chanced upon this documentary on American food. The host Todd Fisher travels around the USA to discover the best burgers the country has to offer. The documentary really intrigued me with its focus on culinary history and brilliance of a simple food item. Here’s the youtube link for the documentary for those interested. https://youtu.be/ck3sn-ObJGE As a Design lead myself,…

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Personas in Design – 101

Jan 13th, 2016 Design, Ecommerce, Technology, Web Deepika Nayak 4 min read

In the design world, Personas are a hot buzzword right now. A persona in psychology is a social role or a character played by a character. The word originated from latin for a theatrical mask. Personas in design represent a set of users who exhibit similar behavioural characteristics and are used to communicate needs and summarise observed patterns and trends which can then be analysed in…

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Improving E-commerce ROIs: Does the Problem lie with Store UX / UI or Back end Engineering?

Dec 14th, 2015 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

As business owners, we measure key e-commerce metrics to evaluate the overall performance of the store. However, these metrics give you a picture of the holistic store performance that can be a combination of performance of your site design, back end engine, pricing, catalogue, marketing communication among others. For example: if your cart abandonment rate is increasing, it might be as a result of pricing…

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E-commerce Presence – What you should know?

Nov 20th, 2015 Ecommerce, Uncategorized, Web Maninder Singh 3 min read

While building e-commerce presence, brands generally get swayed by the dream-list of features. Often these features are influenced by competition. The result is a dismal user experience and low conversion rate of visitors to customers. Though the online property has all the boxes ticked, yet it does not click with customers and yield any results. More often than not it comes down to one single…

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12 things to keep in mind while providing great UX

Sep 22nd, 2015 Design, Ecommerce, Web Subhash Kasturi 5 min read

All along, I thought of UX as finding that sweet spot between the way a user interacts with the product and what the brand wants to communicate to their customer, and then, bridging the gap between these two domains. Think of the simplicity of google or the seamlessly experience of Apple products. Today, the ability to put yourself in your customer’s shoes and to observe…

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E-commerce UX: 7 practices we never overlook

Jul 19th, 2015 Design, Ecommerce, Web Subhash Kasturi 4 min read

Let me be crisp with my introduction. At Kuliza we work on a lot of UX. We also build a lot of e-commerce stores. Here, the intersection of UX with e-commerce is what gives Kuliza the real edge over others. Here is a glimpse into how UX works at our e-commerce labs: Omni-channel, but customized to device: Yes, we do build omni-channel e-commerce applications. However,…

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Decoding the e-Customer

Jun 17th, 2015 Ecommerce, Technology, Uncategorized Maninder Singh 4 min read

5 Ways you can Alter your Customer’s Purchase Decision Shopping behavior has undergone a paradigm shift in the last decade. eCommerce has changed the way people make purchases. Marketers have been looking for highly advanced techniques to interact with their customers in the digital eco-system. There are multiple options available to the customers and they can change the shopping destination at the click of a…

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E-commerce Stores: Are they only about beautiful banners?

Jun 17th, 2015 Uncategorized achintya gupta 22 min read

Observing the E-commerce boom in India, it seems easier than ever for brick and mortar stores to move online and run their business successfully. Corporates these days usually utilize the services of ex-digital marketers going by familiarity and expertise with brand websites. However, starting an e-commerce store is an amalgamation of hard work, planning and decision making that come together at a right time and…

Visual Merchandizing

E-tail: What to keep in mind for Visual Merchandising?

Jun 17th, 2015 Design, Ecommerce, Technology Kaushal Sarda 5 min read

Today, as the world of e-commerce moves at a galloping pace, brand experience and your e-tail space is the most productive and efficient sales person. It is here that visual merchandising plays a pivotal role in creating that in-house store experience, strategically & perfectly displaying services and products while reinforcing the brand’s connection. It’s also integral to recognize the sphere of visual merchandizing that encompasses…

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