CCD

CCD transforms iOS experience with Discovery App

Aug 2nd, 2016 Mobile, Technology, Web Smriti Kumar 5 min read

CONTEXT: Cafe Coffee Day looked to bring their Android coffee experience to iOS. The discovery app was geared to boost loyalty in addition to providing them with customized offers and geo-location maps to all CCD outlets across the globe. OBJECTIVES: 01 Develop an enriching iOS seamless coffee experience 02 Intuitive iOS UX without breaking away from integral Android app features 03 Seamless customer journey to…

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Kuliza @ IIM Bangalore: How to build great products?

Mar 7th, 2016 Culture, Design, Technology, Web achintya gupta 1 min read

First of all, thanks IIM Bangalore for hosting us! Kaushal and I had a really exciting weekend at IIM Bangalore conducting a workshop for the B-School students on ‘How to build winning products’. The whole idea behind the workshop was to help the bright minds understand what goes into building great tech products based on our learnings from helping multiple startups and enterprises. Since many…

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How this Holiday Season is changing E-commerce trends?

Jan 20th, 2016 Ecommerce, Technology Nooman Mohammed 4 min read

Time and again, statics prove that the holiday season is a great time for not just shopaholics, but retailers ( both e-commerce and physical store).  But, you might be surprised on how many trends are changing over the last couple of years. According to a recent report that got published: This year’s holiday sale at physical retail stores ebbed at an estimate of 11.9% compared to…

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Multi-lingual E-commerce Sites: A Path Breaking Trend waiting to take over India

Dec 8th, 2015 Ecommerce, Technology, Web Subhash Kasturi 3 min read

We know for a fact that more than 70% of the world does not just speak in one language. In addition, many of these people aren’t even using the internet in English. While several big names in the e-commerce arena are innovate by the second, are we trying to fit in round pegs in square holes? Can a small tweak to newer additions turn out…

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Why retailers should build E-commerce platforms with a ‘Product’ mindset?

Nov 23rd, 2015 Ecommerce, Uncategorized achintya gupta 5 min read

In recent times, I have observed retailers who have ventured into E-commerce discard their e-stores and set up a different or newer e-commerce stores. Apparently, the main reasons attributed to such technology investments include: Embracing new technology opportunities such as omni-channel The last platform was created as an experiment and the need to invest in more expensive and promising technologies, since the model had proved…

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10 things common between Software Development & MasterChef

Oct 21st, 2015 Technology, Uncategorized, Web Kartik Godawat 4 min read

Last weekend, I stumbled onto Masterchef Australia while shuffling endlessly on TV. Having absolutely zero interest in cooking, I never thought I would watch such a show, but ultimately, I ended up watching the complete episode. The most intriguing realization I had, was that, I never realized how cooking can be so identical to software development. Really! Here are some of my observations: You don’t…

Photo Credit: http://blackstarbranding.com/wp-content/uploads/2015/09/e_commerce_1.jpg

From Tacit Watchers to Active Engagers: How e-commerce stores in India have come a long way

Oct 19th, 2015 Ecommerce, Mobile Subhash Kasturi 2 min read

Gone are days when e-stores remained merely passive catalogues showcasing products and services. The new mantra today is as simple as to ‘engage’. Your brand cannot afford to be passive, waiting for buyers to make purchases online. What you really need is a store where users are prompted to make purchases, while they simultaneously interact with you. To enable this, you need to understand the…

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8 Ways Retailers can transform into disruptive technology firms

Aug 13th, 2015 Ecommerce, Mobile, Technology, Web Kaushal Sarda 7 min read

It’s hard to believe that not too long ago, we lived and enjoyed a physical store only experience of shopping. However, more recently commerce is going through a major upheaval as it flows towards distributed channels via mobile phones, social apps, in-store experiences among several others – all supported by disruptive technology. This is why it is integral for retailers to think ahead of the…

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How did Kuliza assist Urban Ladder Catalyse Conversions?

Jun 19th, 2015 Info-graphics Smriti Kumar 1 min read

Observing that more than 40% of their conversions taking place through their mobile website, Kuliza assisted Urban Ladder by building an agile, quick and reliable mobile app that not just increased conversions, but also focused on being user productive and transcending physical store and mobile website purchases. Have a look at our detailed infographic to know more on how we achieved this.

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