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All roads only ‘mobile focused’ lead to app unused

Feb 26th, 2016 Ecommerce, Mobile, Technology, Uncategorized, Web Subhash Kasturi 2 min read

It’s not exactly a news flash that the mobile technology is redefining the e-commerce space, especially in India. Every nook and corner you look, you hear of ‘going the mobile way’. This encompasses mobile first designs and analytics, only mobile are just a few example of ‘going the mobile way’. However, with everybody jumping on this bandwagon, the scenario only gets fiercely competitive with every…

cross-working

B2B – Who’s getting it right? And how…

Dec 14th, 2015 Ecommerce, Technology, Web Smriti Kumar 5 min read

While it is definitely true that there is a thin line of difference between B2C and B2B e-commerce customer experiences, what separates the two is essentially the motivation of the buyer. In the case of B2B, people are mostly visiting your store because more often than not, it’s their job. Therefore, 70% of your site activity should be focused on easing your customer’s process of…

UB

How did Kuliza assist Urban Ladder Catalyse Conversions?

Jun 19th, 2015 Info-graphics Smriti Kumar 1 min read

Observing that more than 40% of their conversions taking place through their mobile website, Kuliza assisted Urban Ladder by building an agile, quick and reliable mobile app that not just increased conversions, but also focused on being user productive and transcending physical store and mobile website purchases. Have a look at our detailed infographic to know more on how we achieved this.

decoding customers

Decoding the e-Customer

Jun 17th, 2015 Ecommerce, Technology, Uncategorized Maninder Singh 4 min read

5 Ways you can Alter your Customer’s Purchase Decision Shopping behavior has undergone a paradigm shift in the last decade. eCommerce has changed the way people make purchases. Marketers have been looking for highly advanced techniques to interact with their customers in the digital eco-system. There are multiple options available to the customers and they can change the shopping destination at the click of a…

beautiful banners

E-commerce Stores: Are they only about beautiful banners?

Jun 17th, 2015 Uncategorized achintya gupta 22 min read

Observing the E-commerce boom in India, it seems easier than ever for brick and mortar stores to move online and run their business successfully. Corporates these days usually utilize the services of ex-digital marketers going by familiarity and expertise with brand websites. However, starting an e-commerce store is an amalgamation of hard work, planning and decision making that come together at a right time and…

Visual Merchandizing

E-tail: What to keep in mind for Visual Merchandising?

Jun 17th, 2015 Design, Ecommerce, Technology Kaushal Sarda 5 min read

Today, as the world of e-commerce moves at a galloping pace, brand experience and your e-tail space is the most productive and efficient sales person. It is here that visual merchandising plays a pivotal role in creating that in-house store experience, strategically & perfectly displaying services and products while reinforcing the brand’s connection. It’s also integral to recognize the sphere of visual merchandizing that encompasses…

In pursuit of appiness

In Pursuit of Appiness…

Feb 25th, 2015 Ecommerce, Elevating Apps, Mobile, Technology Subhash Kasturi 4 min read

Like we discussed earlier, a mobile app for small business and retail stores not just helps bridge the gap between offline and online experiences, but also triggers engagement and interaction with your customers. Yet, rather than developing a simple mobile-friendly replica of your website or just simply adding basic e-commerce capabilities to the mobile user experience, more enterprises are moving towards developing a convenient smart…

Christmas

E-commerce High Five’s this Christmas!

Jan 6th, 2015 Commerce, Technology Kaushal Sarda 5 min read

It’s time of the year again.  With the festive season around the corner, consumers don’t mind spending and this creates big opportunities for brands and businesses. However, have you considered these easy, value for money, highly profitable solutions that could paint this holiday season merrier than it already is? Checkout flow with Social login When it comes to E-commerce stores, cart abandonment continues to remain…

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