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Kuliza @ IIM Bangalore: How to build great products?

Mar 7th, 2016 Culture, Design, Technology, Web achintya gupta 1 min read

First of all, thanks IIM Bangalore for hosting us! Kaushal and I had a really exciting weekend at IIM Bangalore conducting a workshop for the B-School students on ‘How to build winning products’. The whole idea behind the workshop was to help the bright minds understand what goes into building great tech products based on our learnings from helping multiple startups and enterprises. Since many…

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Improving E-commerce ROIs: Does the problem lie with store backend engineering?

Feb 3rd, 2016 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

In one of our recent blogs, we discussed the implications of UX / UI design or backend engineering and how this can improve your e-commerce conversions. A small recap: As business owners, we measure certain key e-commerce metrics to evaluate the overall performance of the store. For example Bounce rate, channel conversions, cart abandonment rates among others. However, these metrics give you a holistic picture…

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How this Holiday Season is changing E-commerce trends?

Jan 20th, 2016 Ecommerce, Technology Nooman Mohammed 4 min read

Time and again, statics prove that the holiday season is a great time for not just shopaholics, but retailers ( both e-commerce and physical store).  But, you might be surprised on how many trends are changing over the last couple of years. According to a recent report that got published: This year’s holiday sale at physical retail stores ebbed at an estimate of 11.9% compared to…

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Personas in Design – 101

Jan 13th, 2016 Design, Ecommerce, Technology, Web Deepika Nayak 4 min read

In the design world, Personas are a hot buzzword right now. A persona in psychology is a social role or a character played by a character. The word originated from latin for a theatrical mask. Personas in design represent a set of users who exhibit similar behavioural characteristics and are used to communicate needs and summarise observed patterns and trends which can then be analysed in…

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Multi-lingual E-commerce Sites: A Path Breaking Trend waiting to take over India

Dec 8th, 2015 Ecommerce, Technology, Web Subhash Kasturi 3 min read

We know for a fact that more than 70% of the world does not just speak in one language. In addition, many of these people aren’t even using the internet in English. While several big names in the e-commerce arena are innovate by the second, are we trying to fit in round pegs in square holes? Can a small tweak to newer additions turn out…

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Why retailers should build E-commerce platforms with a ‘Product’ mindset?

Nov 23rd, 2015 Ecommerce, Uncategorized achintya gupta 5 min read

In recent times, I have observed retailers who have ventured into E-commerce discard their e-stores and set up a different or newer e-commerce stores. Apparently, the main reasons attributed to such technology investments include: Embracing new technology opportunities such as omni-channel The last platform was created as an experiment and the need to invest in more expensive and promising technologies, since the model had proved…

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