CRO – Everything you Need to Know – Part II

Feb 4th, 2015 Ecommerce, Technology Subhash Kasturi 10 min read

When you begin with Conversion Rate Optimization, there is a high possibility the entire process will turn out to be slightly topsy-turvy. Unfortunately, the absence of regular practices leads to thin results and long haphazard optimization channels. A good methodology guides you through integral steps, which eventually contributes to your success and enables you to benefit a lot more from what you have. In this…


E-commerce High Five’s this Christmas!

Jan 6th, 2015 Commerce, Technology Kaushal Sarda 5 min read

It’s time of the year again.  With the festive season around the corner, consumers don’t mind spending and this creates big opportunities for brands and businesses. However, have you considered these easy, value for money, highly profitable solutions that could paint this holiday season merrier than it already is? Checkout flow with Social login When it comes to E-commerce stores, cart abandonment continues to remain…


Remember – People don’t Spend Easily Online – Part 1

Jun 6th, 2014 Ecommerce, Technology, Web Kaushal Sarda 2 min read

Here are some small and big e-commerce sites that provide a pleasant online shopping experience. A good e-commerce site should provide a consistent experience from the very start to the very end, and especially through the checkout process. 1. Sew Sew   What we like:   The simple grid layout and smooth transitions Prices clearly displayed under each item Clear personality to the site Ver consistent…

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