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Why retailers today need to focus on Smart Commerce?

Nov 27th, 2015 Ecommerce Gaurav Jain 5 min read

Current times and trends are very interesting for retailers in the country. With startups  up with innovative ideas and heaps of money from venture capital, the old and orthodox retail industry needs a complete overhaul if they need to be in competition. Previously, the industry was pretty straight forward. Market your brand on print media, TV, get lottery based contests and a season sale twice…

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From Flipkart’s Pick-up Stores to possible Look-up Stores: An Integrated Approach

Sep 3rd, 2015 Ecommerce, Web Kaushal Sarda 3 min read

When the very first book was sold on Amazon or Flipkart, the term omni-channel hadn’t even been coined yet. E-stores were taking baby steps and the number of channels to reach out to customer were limited. Today however, the situation has taken a paradigm shift. If you’ve watched the movie Minority Report, in one scene Tom Cruise sprints through a futuristic shopping mall. He is…

The-body-Shop

Omni-channel Commerce 101

Aug 19th, 2015 Ecommerce, Web Subhash Kasturi 2 min read

Recently I met the Head of an e- commerce at a big retail store with pan-India presence. In conversation, he mentioned that his retail chain has already implemented omnichannel commerce. This came as a pleasant surprise, \because I have never read or heard about the store doing it. On deeper inquiry, I found that what he meant as omnichannel commerce is the fulfilment of order from…

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