Mobile Mind Shift

Mobile Mind Shift – What’s the IDEA?

Feb 17th, 2015 Ecommerce, Mobile, Technology, Uncategorized Kaushal Sarda 5 min read

It’s true that there’s nothing constant like change. In the last one year, there has been a terrific 166 % increase in customers using their devices to access information. Booking a movie ticket, knowing the name of that tune, or managing bank accounts; your customers are living in the undeniable transition of accessing information through their mobile devices instead of using their desktops. Today, what…

car

Got a Car? Now you need some apps !

May 18th, 2014 Ecommerce, Mobile, Technology, Web Kaushal Sarda 8 min read

Smartphones are changing our lives: the way we think, the way we plan (or don’t) and certainly the way we use our cars. At the intersection of the smartphone and the automobile lies a vast opportunity for increases in speed, efficiency and entertainment. That’s where the car apps come in. The list isn’t comprehensive or all-inclusive, but it’s a few of the most useful and…

bmd

Be More Dog – Why O2 got people to play frisbee with a dog-like cat

May 11th, 2014 Ecommerce, Elevating Campaigns, Mobile, Technology, Web Kaushal Sarda 4 min read

 O2 was looking for a way to promote their mobile-centric telecommunications brand in a new and different way. They found inspiration in dogs. Dogs are playful and perceived to view life as one big adventure. O2 worked with agency VCCP and the Moving Picture Company to develop this campaign to prompt customers to embrace their inner dog. http://e09ed5485910b2f792c1-49b0e5048f5ab384bf80d73d2f213af9.r73.cf3.rackcdn.com/O213202_O2_BMD_CAMPAIGN_DIGI_AND_SOCIAL_FILM_01.mp4 People who visited bemoredog.com were met by a…

apps

Brand Utility Apps: An opportunity for brands to leverage technology to create true brand affinity

May 7th, 2014 Ecommerce, Mobile, Technology, Web Kaushal Sarda 4 min read

In the hyper clutter space of advertisement what differentiates a good ad in interaction. So they key thing is that once a brand has been able to catch someone’s attention through an ad they just can’t afford to waste the opportunity. This is where digital marketing ads a lot of value. The medium lends well to triggering engagements and can be used to ‘help’ or…

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