Are Agencies Asking you the Right ques

Are Agencies asking you the Right Questions?

Mar 4th, 2015 Mobile, Technology, Uncategorized Subhash Kasturi 3 min read

The journey of app development has hit a million dollar landmark with infinite potential. We all know the big names. Candycrush, Ola, Facebook, Instagram, Twitter among several others. But what are some of the perquisites before creating an app? Sure, you have a great award-winning agency assist you transform your brand take on the mobility shift. But are they asking you the right questions? Here…

Does a retail store really need an app

Does a Retail Store really need an App?

Feb 18th, 2015 Ecommerce, Elevating Sites, Mobile, Technology Subhash Kasturi 2 min read

Here’s the hard-hitting reality. In the last year alone, there has been an increase of more than 247% in shoppers using apps to make their purchases. It’s also not surprising to know that 79% of smart device owners are also smart device shoppers. Despite retailer worries, the growth of online shopping has not lead to the death of physical store customer engagement. In fact, online…

Mobile Mind Shift

Mobile Mind Shift – What’s the IDEA?

Feb 17th, 2015 Ecommerce, Mobile, Technology, Uncategorized Kaushal Sarda 5 min read

It’s true that there’s nothing constant like change. In the last one year, there has been a terrific 166 % increase in customers using their devices to access information. Booking a movie ticket, knowing the name of that tune, or managing bank accounts; your customers are living in the undeniable transition of accessing information through their mobile devices instead of using their desktops. Today, what…

estimote-beacons-coupon-app

Make mobility, not mobile the success mantra for your brand.

Feb 11th, 2015 Ecommerce, Elevating Brands, Elevating Sites Kaushal Sarda 5 min read

Ubiquitous mobile infrastructure and the sudden explosion of smart devices are enabling businesses to leverage mobility in previously un-imagined ways. Think of the year 2000. The word mobile app was practically non-existent. Cut to 2015 and there are more than 2 billion apps available for download. With this exponential technological growth, the demands of the user go beyond just the functionality of a basic app. Not…

ibeacon

How a Beacon powered app made 4YFN event more engaging

Jul 1st, 2014 Design, Ecommerce, Mobile, Technology, Web Kaushal Sarda 1 min read

  iBeacon –and the Beacons–, an innovative proximity-based localization system that uses a Bluetooth Low Energy (BLE) connection allows you to turn static facilities into interactive environments 4YFN, the international entrepreneurship conference organised by Mobile World Capital and that took place in Barcelona was the first European event to integrate the Beacon technology into a user experience. 20 devices were strategically placed throughout the venue….

car

Got a Car? Now you need some apps !

May 18th, 2014 Ecommerce, Mobile, Technology, Web Kaushal Sarda 8 min read

Smartphones are changing our lives: the way we think, the way we plan (or don’t) and certainly the way we use our cars. At the intersection of the smartphone and the automobile lies a vast opportunity for increases in speed, efficiency and entertainment. That’s where the car apps come in. The list isn’t comprehensive or all-inclusive, but it’s a few of the most useful and…

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Be More Dog – Why O2 got people to play frisbee with a dog-like cat

May 11th, 2014 Ecommerce, Elevating Campaigns, Mobile, Technology, Web Kaushal Sarda 4 min read

 O2 was looking for a way to promote their mobile-centric telecommunications brand in a new and different way. They found inspiration in dogs. Dogs are playful and perceived to view life as one big adventure. O2 worked with agency VCCP and the Moving Picture Company to develop this campaign to prompt customers to embrace their inner dog. http://e09ed5485910b2f792c1-49b0e5048f5ab384bf80d73d2f213af9.r73.cf3.rackcdn.com/O213202_O2_BMD_CAMPAIGN_DIGI_AND_SOCIAL_FILM_01.mp4 People who visited bemoredog.com were met by a…

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