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3 Mistakes you overlook with m-commerce

Mar 18th, 2016 Ecommerce, Mobile, Technology, Web Smriti Kumar 3 min read

M-commerce is not just a platform that is an ‘additional feature’ for retailers. A recent Forrester research indicates that the sale of smart phones has increased by 18% in the year 2015 from the previous year and the sale of smartphones indicates a growth of 57% in purchases. With mobile’s stake rooted so deep in the soil, it is critical that retailers embrace and support…

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All roads only ‘mobile focused’ lead to app unused

Feb 26th, 2016 Ecommerce, Mobile, Technology, Uncategorized, Web Subhash Kasturi 2 min read

It’s not exactly a news flash that the mobile technology is redefining the e-commerce space, especially in India. Every nook and corner you look, you hear of ‘going the mobile way’. This encompasses mobile first designs and analytics, only mobile are just a few example of ‘going the mobile way’. However, with everybody jumping on this bandwagon, the scenario only gets fiercely competitive with every…

Photo Credit: http://blackstarbranding.com/wp-content/uploads/2015/09/e_commerce_1.jpg

From Tacit Watchers to Active Engagers: How e-commerce stores in India have come a long way

Oct 19th, 2015 Ecommerce, Mobile Subhash Kasturi 2 min read

Gone are days when e-stores remained merely passive catalogues showcasing products and services. The new mantra today is as simple as to ‘engage’. Your brand cannot afford to be passive, waiting for buyers to make purchases online. What you really need is a store where users are prompted to make purchases, while they simultaneously interact with you. To enable this, you need to understand the…

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Kuliza develops pocket-sized travel partner with Perfect Day App

Oct 14th, 2015 Info-graphics, Technology Smriti Kumar 1 min read

Mostly, when we’re out on a business trip, we want to make the best use of the time that we have. But several times, reality strikes us and we’re clueless. It’s mostly a new place, and if we figure out our way from the hotel room to the airport, we’re more than glad. Here’s where Kuliza stepped in to translate Mygola’s idea into execution and developed…

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Kuliza Hackathon – Appiness meets a Hacktive day at BMS

Aug 5th, 2015 Culture, Mobile Smriti Kumar 4 min read

The last week of July kick started with a fun-tastic Hackathon at BMS College of Engineering. Close to ten final presentations were made and there were some awesome display of talent. Hackathons are a long standing fast paced tradition at Kuliza when students & enthusiasts alike create innovative projects in 48 hours and win an opportunity to work with us at Kuliza. Here’s a look…

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How did Kuliza assist Urban Ladder Catalyse Conversions?

Jun 19th, 2015 Info-graphics Smriti Kumar 1 min read

Observing that more than 40% of their conversions taking place through their mobile website, Kuliza assisted Urban Ladder by building an agile, quick and reliable mobile app that not just increased conversions, but also focused on being user productive and transcending physical store and mobile website purchases. Have a look at our detailed infographic to know more on how we achieved this.

What marketers might not know about E-commerce Back end?

Jun 17th, 2015 Ecommerce, Technology, Uncategorized, Web achintya gupta 10 min read

Last week, we dug deep into e-commerce from the front end perspective. This week we’re back discussing a different perspective – from the back end. I’m sure as a marketer, you’re used to a ton of jargons being thrown at you from potential vendor firms. However, getting your back end systems in place, determining the right technology to suit your preferences and selecting a suitable…

Are Agencies Asking you the Right ques

Are Agencies asking you the Right Questions?

Mar 4th, 2015 Mobile, Technology, Uncategorized Subhash Kasturi 3 min read

The journey of app development has hit a million dollar landmark with infinite potential. We all know the big names. Candycrush, Ola, Facebook, Instagram, Twitter among several others. But what are some of the perquisites before creating an app? Sure, you have a great award-winning agency assist you transform your brand take on the mobility shift. But are they asking you the right questions? Here…

In pursuit of appiness

In Pursuit of Appiness…

Feb 25th, 2015 Ecommerce, Elevating Apps, Mobile, Technology Subhash Kasturi 4 min read

Like we discussed earlier, a mobile app for small business and retail stores not just helps bridge the gap between offline and online experiences, but also triggers engagement and interaction with your customers. Yet, rather than developing a simple mobile-friendly replica of your website or just simply adding basic e-commerce capabilities to the mobile user experience, more enterprises are moving towards developing a convenient smart…

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