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All roads only ‘mobile focused’ lead to app unused

Feb 26th, 2016 Ecommerce, Mobile, Technology, Uncategorized, Web Subhash Kasturi 2 min read

It’s not exactly a news flash that the mobile technology is redefining the e-commerce space, especially in India. Every nook and corner you look, you hear of ‘going the mobile way’. This encompasses mobile first designs and analytics, only mobile are just a few example of ‘going the mobile way’. However, with everybody jumping on this bandwagon, the scenario only gets fiercely competitive with every…

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Kuliza develops pocket-sized travel partner with Perfect Day App

Oct 14th, 2015 Info-graphics, Technology Smriti Kumar 1 min read

Mostly, when we’re out on a business trip, we want to make the best use of the time that we have. But several times, reality strikes us and we’re clueless. It’s mostly a new place, and if we figure out our way from the hotel room to the airport, we’re more than glad. Here’s where Kuliza stepped in to translate Mygola’s idea into execution and developed…

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Kuliza Hackathon – Appiness meets a Hacktive day at BMS

Aug 5th, 2015 Culture, Mobile Smriti Kumar 4 min read

The last week of July kick started with a fun-tastic Hackathon at BMS College of Engineering. Close to ten final presentations were made and there were some awesome display of talent. Hackathons are a long standing fast paced tradition at Kuliza when students & enthusiasts alike create innovative projects in 48 hours and win an opportunity to work with us at Kuliza. Here’s a look…

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How did Kuliza assist Urban Ladder Catalyse Conversions?

Jun 19th, 2015 Info-graphics Smriti Kumar 1 min read

Observing that more than 40% of their conversions taking place through their mobile website, Kuliza assisted Urban Ladder by building an agile, quick and reliable mobile app that not just increased conversions, but also focused on being user productive and transcending physical store and mobile website purchases. Have a look at our detailed infographic to know more on how we achieved this.

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Brand Utility Apps: An opportunity for brands to leverage technology to create true brand affinity

May 7th, 2014 Ecommerce, Mobile, Technology, Web Kaushal Sarda 4 min read

In the hyper clutter space of advertisement what differentiates a good ad in interaction. So they key thing is that once a brand has been able to catch someone’s attention through an ad they just can’t afford to waste the opportunity. This is where digital marketing ads a lot of value. The medium lends well to triggering engagements and can be used to ‘help’ or…

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