2016-09-02

Casestudy: New Age OTT Platform

Sep 14th, 2016 Uncategorized Smriti Kumar 18 min read

The Media Paradigm Shift Two decades earlier, media companies utilized picture quality as a content differentiator. Today, high definition video on multiple devices is a common practice. As consumers sprint through newspapers, television and now new age devices like mobile, tablets and Chromecasts, digital providers think ahead of the hyper-connected horizon, keeping step with the consumer at where they stand. A slow and gradual geographical…

Digital News 2

White Paper: The New Age Digital News Consumer – What do they look for in digital media?

Jun 20th, 2016 Design, Technology, Uncategorized, Web Deepika Nayak 6 min read

Executive Summary In recent times, access to digital media and the online environment has intrinsically changed the behavior of consumers. Increasingly, consumers have access to information on multiple platforms served to them on a digital silver platter. The consumption patterns of digital media hold the key to understanding what the new age consumer needs and consequently providing them with information that makes them return for…

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