Digital News 1

Case Study: Bombay Shaving Company

Sep 2nd, 2016 Ecommerce, Technology, Uncategorized, Web Smriti Kumar 11 min read

A robust, end-to-end subscription model solution Bombay Shaving Company (BSC) looked to craft a system that would allow shaving become an immersive, joyful experience. At first look, not much has changed about how men shave and purchased grooming products since the time of the electric razor. However, BSC looked to take a cut above the rest and have an e-store as their primary distribution channel. An…

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Why you as an enterprise should be excited about Open Source?

Aug 1st, 2016 Uncategorized achintya gupta 5 min read

At Kuliza, we are huge fans of open source technologies and use open source stacks alone for our projects. Over the last 10 years, we have seen the biggest and the best consumer-facing products being built globally using open source (Google, Amazon.com, Youtube, Twitter, DoubleClick, AWS, Dropbox, Paypal among several others). Today, we are elated to observe several of our enterprise clients prefer open source…

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8 ways e-commerce framework Magento falls short

Aug 19th, 2015 Ecommerce, Web Subhash Kasturi 1 min read

While popular e-commerce frameworks come with a lot of advantages to make our lives easier, it is equally important that you are aware of their challenges. Here, I will be discussing some of the challenges that accompany e-commerce framework Magento: Magento does not have a segregation for the presentation layer. This makes it impossible to create unique user experiences. True, there are some possible themes…

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Where do popular e-commerce frameworks fall short?

Aug 19th, 2015 Ecommerce, Web Subhash Kasturi 1 min read

There are umpteen number of blogs and articles which tell you what the popular frameworks let you do. But as a business decision maker, you should also simultaneously be aware of the flip-side of this story. After all, you can make a decision on choice of framework/ technology can be made only after considering pros and cons. So, here we are presenting you a series…

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Say Hello to Conversion Rate Optimization

Jan 21st, 2015 Commerce, Ecommerce, Technology Subhash Kasturi 1 min read

Conversion is that one action-interaction that you would like your customer to take which could include : Fill in personal details/contact details Download your app Make a phone call Make a purchase and many more.. Now, conversion rate optimization (CRO) is the art of achieving a greater number of web visitors to take action. It is basically… A structured approach to boost your website Dependent…

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