The-body-Shop

Omni-channel Commerce 101

Aug 19th, 2015 Ecommerce, Web Subhash Kasturi 2 min read

Recently I met the Head of an e- commerce at a big retail store with pan-India presence. In conversation, he mentioned that his retail chain has already implemented omnichannel commerce. This came as a pleasant surprise, \because I have never read or heard about the store doing it. On deeper inquiry, I found that what he meant as omnichannel commerce is the fulfilment of order from…

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11 ways os Commerce is falling short

Aug 19th, 2015 Ecommerce, Web Subhash Kasturi 1 min read

Last week, we discussed the challenges that comes with e-commerce framework Magento. You can read about it here. This week, we will concentrate on another e-commerce framework – os Commerce. Now, what are some of the challenges that come with it? Theme based. All the different stores look almost same. Custom user experiences cannot be created. Personalized buyer experiences is far-fetched. os Commerce has several…

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The 5 types of E-commerce stores: How can you categorize them?

Aug 18th, 2015 Ecommerce, Technology, Uncategorized, Web Subhash Kasturi 6 min read

There are those stores where users purchase products. Then, there are stores where users sell and buy. Further,  there are stores where companies sell and buy. In recent times, I have observed that even the ‘experts’ use e-commerce interchangeably with marketplaces. While I empathize with the context, I find it difficult to digest the ‘ignorance’. For the sake of those of us who are still…

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Challenges in Building a B2B Store

Aug 18th, 2015 Ecommerce, Uncategorized, Web Subhash Kasturi 5 min read

B2B businesses have unique challenges when it comes to adding new commerce systems. Often, they have created specialized information technology systems that support their unique business requirements and have endured several waves of technology. In adopting a new practice, it’s necessary to reach a consensus amongst stakeholders which usually generate internal debates, mulling over the incredible number of details that need to be addressed when…

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