Social Media

Ping-o – Why social word-of-mouth is the buzzword right now!

Oct 26th, 2015 Ecommerce, Technology, Web Smriti Kumar 3 min read

Word-of-mouth 1993 –  You and your extended family go out shopping for a wedding. You take multiple opinions and buy that gorgeous dress that everybody approves of. Word-of-mouth 2000 – You buy a mixer and it works great for the next two years. You recommend it to your friend, who, if satisfied with the product, further recommend it to another friend Word-of-mouth 2015 – You…


From Flipkart’s Pick-up Stores to possible Look-up Stores: An Integrated Approach

Sep 3rd, 2015 Ecommerce, Web Kaushal Sarda 3 min read

When the very first book was sold on Amazon or Flipkart, the term omni-channel hadn’t even been coined yet. E-stores were taking baby steps and the number of channels to reach out to customer were limited. Today however, the situation has taken a paradigm shift. If you’ve watched the movie Minority Report, in one scene Tom Cruise sprints through a futuristic shopping mall. He is…

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