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Make mobility, not mobile the success mantra for your brand.

Feb 11th, 2015 Ecommerce, Elevating Brands, Elevating Sites Kaushal Sarda 5 min read

Ubiquitous mobile infrastructure and the sudden explosion of smart devices are enabling businesses to leverage mobility in previously un-imagined ways. Think of the year 2000. The word mobile app was practically non-existent. Cut to 2015 and there are more than 2 billion apps available for download. With this exponential technological growth, the demands of the user go beyond just the functionality of a basic app. Not…

CRO II

CRO – Everything you Need to Know – Part II

Feb 4th, 2015 Ecommerce, Technology Subhash Kasturi 10 min read

When you begin with Conversion Rate Optimization, there is a high possibility the entire process will turn out to be slightly topsy-turvy. Unfortunately, the absence of regular practices leads to thin results and long haphazard optimization channels. A good methodology guides you through integral steps, which eventually contributes to your success and enables you to benefit a lot more from what you have. In this…

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