Business-Race

Whose eTail is it, anyway?

Mar 10th, 2015 Info-graphics, Uncategorized Smriti Kumar 1 min read

It’s not surprising that in the present day the E-commerce market is growing to unimaginable heights. At the same time, we’re all curious to identify that enterprise E-commerce technology that will work best for our brands. At Kuliza, we did our own litter research to get to the bottom of our curiosity. Why don’t you see for yourself? If you have any suggestions, feel free to…

Delighting Customers

Delighting Customers through Smart E-commerce

Feb 11th, 2015 Ecommerce, Technology Subhash Kasturi 6 min read

It is no surprise that in the last one decade the world of E-commerce has taken several brands by storm. In the year 2013 alone there were more than 130 M million shoppers online and the numbers are increasing at an aggressive pace. Even the Forrester report predicts by the year 2018 the E-commerce market in India is all set to boom over 57 %…

estimote-beacons-coupon-app

Make mobility, not mobile the success mantra for your brand.

Feb 11th, 2015 Ecommerce, Elevating Brands, Elevating Sites Kaushal Sarda 5 min read

Ubiquitous mobile infrastructure and the sudden explosion of smart devices are enabling businesses to leverage mobility in previously un-imagined ways. Think of the year 2000. The word mobile app was practically non-existent. Cut to 2015 and there are more than 2 billion apps available for download. With this exponential technological growth, the demands of the user go beyond just the functionality of a basic app. Not…

Titan Revamp

How Titan Revamped into a Smart E-commerce store?

Feb 6th, 2015 Ecommerce, Info-graphics, Technology Smriti Kumar 1 min read

E-commerce has taken the world by storm and the Indian audience captivated beyond their imagination. In a fast paced world like today, it is only imperative that brands make themselves visible anytime, anymore. Keeping this in mind, Kuliza revamped the e-commerce store for Titan and it brands that include Tanishq and Fastrack among others, to give it an elegant new look and convert online site visitors to customers. To do this,…

CRO II

CRO – Everything you Need to Know – Part II

Feb 4th, 2015 Ecommerce, Technology Subhash Kasturi 10 min read

When you begin with Conversion Rate Optimization, there is a high possibility the entire process will turn out to be slightly topsy-turvy. Unfortunately, the absence of regular practices leads to thin results and long haphazard optimization channels. A good methodology guides you through integral steps, which eventually contributes to your success and enables you to benefit a lot more from what you have. In this…

CRO 1

CRO – Everything you Need to Know – Part I

Jan 28th, 2015 Commerce, Ecommerce, Technology, Web Subhash Kasturi 7 min read

Now that you have some idea of what CRO is, let’s dive deeper into how optimization can benefit you and help you boost your website. Often one of the biggest challenges has little to do with the website itself and more to do with brand support. In the case, the first step would be to identify the biggest optimization challenge without considering CRO. This could…

Christmas

E-commerce High Five’s this Christmas!

Jan 6th, 2015 Commerce, Technology Kaushal Sarda 5 min read

It’s time of the year again.  With the festive season around the corner, consumers don’t mind spending and this creates big opportunities for brands and businesses. However, have you considered these easy, value for money, highly profitable solutions that could paint this holiday season merrier than it already is? Checkout flow with Social login When it comes to E-commerce stores, cart abandonment continues to remain…

noise

Don’t Just Contribute to the Noise!

Jun 16th, 2014 Design, Ecommerce, Technology, Web Kaushal Sarda 1 min read

In this powerful presentation on you and your consumer, Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make huge changes.

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