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3 Mistakes you overlook with m-commerce

Mar 18th, 2016 Ecommerce, Mobile, Technology, Web Smriti Kumar 3 min read

M-commerce is not just a platform that is an ‘additional feature’ for retailers. A recent Forrester research indicates that the sale of smart phones has increased by 18% in the year 2015 from the previous year and the sale of smartphones indicates a growth of 57% in purchases. With mobile’s stake rooted so deep in the soil, it is critical that retailers embrace and support…

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All roads only ‘mobile focused’ lead to app unused

Feb 26th, 2016 Ecommerce, Mobile, Technology, Uncategorized, Web Subhash Kasturi 2 min read

It’s not exactly a news flash that the mobile technology is redefining the e-commerce space, especially in India. Every nook and corner you look, you hear of ‘going the mobile way’. This encompasses mobile first designs and analytics, only mobile are just a few example of ‘going the mobile way’. However, with everybody jumping on this bandwagon, the scenario only gets fiercely competitive with every…

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Exciting times for v-commerce ahead!

Feb 26th, 2016 Ecommerce, Technology, Uncategorized, Web Subhash Kasturi 2 min read

More than one-third of consumers admitted to shopping a lot more if they were virtually able to try out the product while 60 % agreed that virtual reality is the next big game of e or rather v commerce. Commerce itself has been moving alongside waves of internet and mobiles and thus it’s most likely that this prediction could well turn out to be true….

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Improving E-commerce ROIs: Does the problem lie with store backend engineering?

Feb 3rd, 2016 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

In one of our recent blogs, we discussed the implications of UX / UI design or backend engineering and how this can improve your e-commerce conversions. A small recap: As business owners, we measure certain key e-commerce metrics to evaluate the overall performance of the store. For example Bounce rate, channel conversions, cart abandonment rates among others. However, these metrics give you a holistic picture…

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How this Holiday Season is changing E-commerce trends?

Jan 20th, 2016 Ecommerce, Technology Nooman Mohammed 4 min read

Time and again, statics prove that the holiday season is a great time for not just shopaholics, but retailers ( both e-commerce and physical store).  But, you might be surprised on how many trends are changing over the last couple of years. According to a recent report that got published: This year’s holiday sale at physical retail stores ebbed at an estimate of 11.9% compared to…

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Boost Sales this Holiday Season: 5 Ways you can Optimize your E-store

Jan 5th, 2016 Ecommerce, Uncategorized, Web Smriti Kumar 6 min read

So what if the holiday season is almost over? As the month of January trickles ahead, a hoard of shoppers are all geared up and are looking for gifts to celebrate one occasion or the other. Last year e-commerce sales reached a total of $15 B and is expected to hit a growth of over 128% increase in mushrooming e-commerce purchases compared to the previous…

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B2B – Who’s getting it right? And how…

Dec 14th, 2015 Ecommerce, Technology, Web Smriti Kumar 5 min read

While it is definitely true that there is a thin line of difference between B2C and B2B e-commerce customer experiences, what separates the two is essentially the motivation of the buyer. In the case of B2B, people are mostly visiting your store because more often than not, it’s their job. Therefore, 70% of your site activity should be focused on easing your customer’s process of…

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Multi-lingual E-commerce Sites: A Path Breaking Trend waiting to take over India

Dec 8th, 2015 Ecommerce, Technology, Web Subhash Kasturi 3 min read

We know for a fact that more than 70% of the world does not just speak in one language. In addition, many of these people aren’t even using the internet in English. While several big names in the e-commerce arena are innovate by the second, are we trying to fit in round pegs in square holes? Can a small tweak to newer additions turn out…

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Why retailers today need to focus on Smart Commerce?

Nov 27th, 2015 Ecommerce Gaurav Jain 5 min read

Current times and trends are very interesting for retailers in the country. With startups  up with innovative ideas and heaps of money from venture capital, the old and orthodox retail industry needs a complete overhaul if they need to be in competition. Previously, the industry was pretty straight forward. Market your brand on print media, TV, get lottery based contests and a season sale twice…

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