User experience

Designing for e-commerce

Sep 15th, 2015 Design, Ecommerce, Web Deepika Nayak 6 min read

E-commerce is now a day-to-day term in the lives of people. In the last five years, e-commerce globally has moved leaps and bounds between selling books and clothing to selling groceries and niche items such as art and jewellery. With a wide range of products and services playing a myriad of roles in an individual’s life, let’s look at how we should be designing for…

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From Flipkart’s Pick-up Stores to possible Look-up Stores: An Integrated Approach

Sep 3rd, 2015 Ecommerce, Web Kaushal Sarda 3 min read

When the very first book was sold on Amazon or Flipkart, the term omni-channel hadn’t even been coined yet. E-stores were taking baby steps and the number of channels to reach out to customer were limited. Today however, the situation has taken a paradigm shift. If you’ve watched the movie Minority Report, in one scene Tom Cruise sprints through a futuristic shopping mall. He is…

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Omni-channel Commerce 101

Aug 19th, 2015 Ecommerce, Web Subhash Kasturi 2 min read

Recently I met the Head of an e- commerce at a big retail store with pan-India presence. In conversation, he mentioned that his retail chain has already implemented omnichannel commerce. This came as a pleasant surprise, \because I have never read or heard about the store doing it. On deeper inquiry, I found that what he meant as omnichannel commerce is the fulfilment of order from…

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11 ways os Commerce is falling short

Aug 19th, 2015 Ecommerce, Web Subhash Kasturi 1 min read

Last week, we discussed the challenges that comes with e-commerce framework Magento. You can read about it here. This week, we will concentrate on another e-commerce framework – os Commerce. Now, what are some of the challenges that come with it? Theme based. All the different stores look almost same. Custom user experiences cannot be created. Personalized buyer experiences is far-fetched. os Commerce has several…

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8 ways e-commerce framework Magento falls short

Aug 19th, 2015 Ecommerce, Web Subhash Kasturi 1 min read

While popular e-commerce frameworks come with a lot of advantages to make our lives easier, it is equally important that you are aware of their challenges. Here, I will be discussing some of the challenges that accompany e-commerce framework Magento: Magento does not have a segregation for the presentation layer. This makes it impossible to create unique user experiences. True, there are some possible themes…

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The 5 types of E-commerce stores: How can you categorize them?

Aug 18th, 2015 Ecommerce, Technology, Uncategorized, Web Subhash Kasturi 6 min read

There are those stores where users purchase products. Then, there are stores where users sell and buy. Further,  there are stores where companies sell and buy. In recent times, I have observed that even the ‘experts’ use e-commerce interchangeably with marketplaces. While I empathize with the context, I find it difficult to digest the ‘ignorance’. For the sake of those of us who are still…

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Challenges in Building a B2B Store

Aug 18th, 2015 Ecommerce, Uncategorized, Web Subhash Kasturi 5 min read

B2B businesses have unique challenges when it comes to adding new commerce systems. Often, they have created specialized information technology systems that support their unique business requirements and have endured several waves of technology. In adopting a new practice, it’s necessary to reach a consensus amongst stakeholders which usually generate internal debates, mulling over the incredible number of details that need to be addressed when…

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8 Ways Retailers can transform into disruptive technology firms

Aug 13th, 2015 Ecommerce, Mobile, Technology, Web Kaushal Sarda 7 min read

It’s hard to believe that not too long ago, we lived and enjoyed a physical store only experience of shopping. However, more recently commerce is going through a major upheaval as it flows towards distributed channels via mobile phones, social apps, in-store experiences among several others – all supported by disruptive technology. This is why it is integral for retailers to think ahead of the…

Photo Credit: LWYang

Kuliza connects art & its enthusiasts with E-commerce marketplace

Aug 6th, 2015 Ecommerce, Info-graphics Smriti Kumar 1 min read

There’s always a myth that the process of purchasing art belongs to the luxury segment. Recently, Kuliza assisted an art startup by developing an e-commerce marketplace to break this associated myth, by making art accessible to first time art buyers. In order to translate client requirements to meaningful experiences for artists & art enthusiasts alike, we decided on a user-centric yet scientific design approach based on…

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E-commerce UX: 7 practices we never overlook

Jul 19th, 2015 Design, Ecommerce, Web Subhash Kasturi 4 min read

Let me be crisp with my introduction. At Kuliza we work on a lot of UX. We also build a lot of e-commerce stores. Here, the intersection of UX with e-commerce is what gives Kuliza the real edge over others. Here is a glimpse into how UX works at our e-commerce labs: Omni-channel, but customized to device: Yes, we do build omni-channel e-commerce applications. However,…

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