Payment Gateways

Gateway to Payment – All that you need to know

May 11th, 2015 Ecommerce, Technology Smriti Kumar 1 min read

More than 80 percent of the population online has used the internet to shop for something. This only means a parallel increase in the number of business online. Now, you can imagine the possible importance of payment gateways. Yet, several business continue to lose out on potential and existing customers without having an integrated payment system. At first, most payment gateway options appear similar, enabling…

CRO II

CRO – Everything you Need to Know – Part II

Feb 4th, 2015 Ecommerce, Technology Subhash Kasturi 10 min read

When you begin with Conversion Rate Optimization, there is a high possibility the entire process will turn out to be slightly topsy-turvy. Unfortunately, the absence of regular practices leads to thin results and long haphazard optimization channels. A good methodology guides you through integral steps, which eventually contributes to your success and enables you to benefit a lot more from what you have. In this…

FB Fan

How much does a fan truly cost a brand on FB?

Jan 13th, 2015 Elevating Brands, Info-graphics, Infographics, Technology Kaushal Sarda 2 min read

Leading brands across verticals including FMCG and Retail are spending a great deal to get their brands visible on Facebook. But are they on the right path? To analyze the correlation between fans and the time that they spend on their favourite brand on Facebook, Kuliza decided to run a check on the Indian brands social media effectiveness. The results were an eye-opener. We deduced…

Christmas

E-commerce High Five’s this Christmas!

Jan 6th, 2015 Commerce, Technology Kaushal Sarda 5 min read

It’s time of the year again.  With the festive season around the corner, consumers don’t mind spending and this creates big opportunities for brands and businesses. However, have you considered these easy, value for money, highly profitable solutions that could paint this holiday season merrier than it already is? Checkout flow with Social login When it comes to E-commerce stores, cart abandonment continues to remain…

apps

Brand Utility Apps: An opportunity for brands to leverage technology to create true brand affinity

May 7th, 2014 Ecommerce, Mobile, Technology, Web Kaushal Sarda 4 min read

In the hyper clutter space of advertisement what differentiates a good ad in interaction. So they key thing is that once a brand has been able to catch someone’s attention through an ad they just can’t afford to waste the opportunity. This is where digital marketing ads a lot of value. The medium lends well to triggering engagements and can be used to ‘help’ or…

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