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Kuliza Design Manifesto

Nov 30th, 2016 Culture, Design Anindya Kundu 1 min read

Over the five years that the Design team evolved in Kuliza, we have consistently fine-tuned our approach to creative problem solving. Bringing together our Design ideology to form this Kuliza Design Manifesto, we believe and strive to uphold the same in all our projects.

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Personas in Design – 101

Jan 13th, 2016 Design, Ecommerce, Technology, Web Deepika Nayak 4 min read

In the design world, Personas are a hot buzzword right now. A persona in psychology is a social role or a character played by a character. The word originated from latin for a theatrical mask. Personas in design represent a set of users who exhibit similar behavioural characteristics and are used to communicate needs and summarise observed patterns and trends which can then be analysed in…

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E-commerce UX: 7 practices we never overlook

Jul 19th, 2015 Design, Ecommerce, Web Subhash Kasturi 4 min read

Let me be crisp with my introduction. At Kuliza we work on a lot of UX. We also build a lot of e-commerce stores. Here, the intersection of UX with e-commerce is what gives Kuliza the real edge over others. Here is a glimpse into how UX works at our e-commerce labs: Omni-channel, but customized to device: Yes, we do build omni-channel e-commerce applications. However,…

Welcome to the Enterprise UX Revolution

Welcome to Enterprise UX Revolution

Sep 29th, 2014 Culture, Design, Technology, Web Kaushal Sarda 2 min read

As we rapidly hurtle into a mobile-first world, we are seeing consumers use an increasing number of apps to carry out daily chores be it  shopping, banking to several others . These apps are constantly updated and improved to make customer-friendly and visually appealing. It is this user experience with consumer apps that has raised expectations for every software interaction – users want their experience to…

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