cross-working

B2B – Who’s getting it right? And how…

Dec 14th, 2015 Ecommerce, Technology, Web Smriti Kumar 5 min read

While it is definitely true that there is a thin line of difference between B2C and B2B e-commerce customer experiences, what separates the two is essentially the motivation of the buyer. In the case of B2B, people are mostly visiting your store because more often than not, it’s their job. Therefore, 70% of your site activity should be focused on easing your customer’s process of…

What we do

Don’t Listen To What We Say, Watch What We Do

Sep 15th, 2014 Culture, Web Kaushal Sarda 3 min read

Over the years, we’ve worked tremendously hard to build a solid customer base at Kuliza – not only by saying what customers want to hear, but doing what customers need to succeed. When I look around today, I see customers empowered by technology, social media and a transformed marketplace. Folks who care less our logo, PR and advertising, but more about what we do and…

no

Remember – People don’t Spend Easily Online – Part 1

Jun 6th, 2014 Ecommerce, Technology, Web Kaushal Sarda 2 min read

Here are some small and big e-commerce sites that provide a pleasant online shopping experience. A good e-commerce site should provide a consistent experience from the very start to the very end, and especially through the checkout process. 1. Sew Sew   What we like:   The simple grid layout and smooth transitions Prices clearly displayed under each item Clear personality to the site Ver consistent…

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