CRO – Everything you Need to Know – Part II

Feb 4th, 2015 Ecommerce, Technology Subhash Kasturi 10 min read

When you begin with Conversion Rate Optimization, there is a high possibility the entire process will turn out to be slightly topsy-turvy. Unfortunately, the absence of regular practices leads to thin results and long haphazard optimization channels. A good methodology guides you through integral steps, which eventually contributes to your success and enables you to benefit a lot more from what you have. In this…


CRO – Everything you Need to Know – Part I

Jan 28th, 2015 Commerce, Ecommerce, Technology, Web Subhash Kasturi 7 min read

Now that you have some idea of what CRO is, let’s dive deeper into how optimization can benefit you and help you boost your website. Often one of the biggest challenges has little to do with the website itself and more to do with brand support. In the case, the first step would be to identify the biggest optimization challenge without considering CRO. This could…


Say Hello to Conversion Rate Optimization

Jan 21st, 2015 Commerce, Ecommerce, Technology Subhash Kasturi 1 min read

Conversion is that one action-interaction that you would like your customer to take which could include : Fill in personal details/contact details Download your app Make a phone call Make a purchase and many more.. Now, conversion rate optimization (CRO) is the art of achieving a greater number of web visitors to take action. It is basically… A structured approach to boost your website Dependent…

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