Wear the customer

Wear the Customer’s Shoes

Jun 17th, 2015 Design, Ecommerce, Technology, Web Kaushal Sarda 7 min read

On the day of a match, as you whisk past that busy road, you will find a crowd surrounding an electronic store. Common sight? Similarly, as you browse through Flipkart to find the product you are looking for, several times you will also hover over similar products to see how you can compare the two. Caught your eye? That’s exactly what brands want to do….

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Be More Dog – Why O2 got people to play frisbee with a dog-like cat

May 11th, 2014 Ecommerce, Elevating Campaigns, Mobile, Technology, Web Kaushal Sarda 4 min read

 O2 was looking for a way to promote their mobile-centric telecommunications brand in a new and different way. They found inspiration in dogs. Dogs are playful and perceived to view life as one big adventure. O2 worked with agency VCCP and the Moving Picture Company to develop this campaign to prompt customers to embrace their inner dog. http://e09ed5485910b2f792c1-49b0e5048f5ab384bf80d73d2f213af9.r73.cf3.rackcdn.com/O213202_O2_BMD_CAMPAIGN_DIGI_AND_SOCIAL_FILM_01.mp4 People who visited bemoredog.com were met by a…

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