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From Tacit Watchers to Active Engagers: How e-commerce stores in India have come a long way

Oct 19th, 2015 Ecommerce, Mobile Subhash Kasturi 2 min read

Gone are days when e-stores remained merely passive catalogues showcasing products and services. The new mantra today is as simple as to ‘engage’. Your brand cannot afford to be passive, waiting for buyers to make purchases online. What you really need is a store where users are prompted to make purchases, while they simultaneously interact with you. To enable this, you need to understand the…

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12 things to keep in mind while providing great UX

Sep 22nd, 2015 Design, Ecommerce, Web Subhash Kasturi 5 min read

All along, I thought of UX as finding that sweet spot between the way a user interacts with the product and what the brand wants to communicate to their customer, and then, bridging the gap between these two domains. Think of the simplicity of google or the seamlessly experience of Apple products. Today, the ability to put yourself in your customer’s shoes and to observe…

User experience

Designing for e-commerce

Sep 15th, 2015 Design, Ecommerce, Web Deepika Nayak 6 min read

E-commerce is now a day-to-day term in the lives of people. In the last five years, e-commerce globally has moved leaps and bounds between selling books and clothing to selling groceries and niche items such as art and jewellery. With a wide range of products and services playing a myriad of roles in an individual’s life, let’s look at how we should be designing for…

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The 5 types of E-commerce stores: How can you categorize them?

Aug 18th, 2015 Ecommerce, Technology, Uncategorized, Web Subhash Kasturi 6 min read

There are those stores where users purchase products. Then, there are stores where users sell and buy. Further,  there are stores where companies sell and buy. In recent times, I have observed that even the ‘experts’ use e-commerce interchangeably with marketplaces. While I empathize with the context, I find it difficult to digest the ‘ignorance’. For the sake of those of us who are still…

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8 Ways Retailers can transform into disruptive technology firms

Aug 13th, 2015 Ecommerce, Mobile, Technology, Web Kaushal Sarda 7 min read

It’s hard to believe that not too long ago, we lived and enjoyed a physical store only experience of shopping. However, more recently commerce is going through a major upheaval as it flows towards distributed channels via mobile phones, social apps, in-store experiences among several others – all supported by disruptive technology. This is why it is integral for retailers to think ahead of the…

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Internet of Things – How can IoT have a transformational impact on Commerce?

Jul 30th, 2015 Technology, Web Kaushal Sarda 7 min read

The internet of things isn’t really a new concept. It’s been in discussions ever since the year 1989 during the unveiling of a connected toaster.  But what does it really mean? The Internet of Things is a technology infrastructure for everyday objects that include refrigerators to traffic lights connected to talk to each other with the assistance of sensors. IoT also encompasses the convergence of…

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E-commerce UX: 7 practices we never overlook

Jul 19th, 2015 Design, Ecommerce, Web Subhash Kasturi 4 min read

Let me be crisp with my introduction. At Kuliza we work on a lot of UX. We also build a lot of e-commerce stores. Here, the intersection of UX with e-commerce is what gives Kuliza the real edge over others. Here is a glimpse into how UX works at our e-commerce labs: Omni-channel, but customized to device: Yes, we do build omni-channel e-commerce applications. However,…

decoding customers

Decoding the e-Customer

Jun 17th, 2015 Ecommerce, Technology, Uncategorized Maninder Singh 4 min read

5 Ways you can Alter your Customer’s Purchase Decision Shopping behavior has undergone a paradigm shift in the last decade. eCommerce has changed the way people make purchases. Marketers have been looking for highly advanced techniques to interact with their customers in the digital eco-system. There are multiple options available to the customers and they can change the shopping destination at the click of a…

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E-commerce Stores: Are they only about beautiful banners?

Jun 17th, 2015 Uncategorized achintya gupta 22 min read

Observing the E-commerce boom in India, it seems easier than ever for brick and mortar stores to move online and run their business successfully. Corporates these days usually utilize the services of ex-digital marketers going by familiarity and expertise with brand websites. However, starting an e-commerce store is an amalgamation of hard work, planning and decision making that come together at a right time and…

Wear the customer

Wear the Customer’s Shoes

Jun 17th, 2015 Design, Ecommerce, Technology, Web Kaushal Sarda 7 min read

On the day of a match, as you whisk past that busy road, you will find a crowd surrounding an electronic store. Common sight? Similarly, as you browse through Flipkart to find the product you are looking for, several times you will also hover over similar products to see how you can compare the two. Caught your eye? That’s exactly what brands want to do….

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