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Kuliza Design Manifesto

Nov 30th, 2016 Culture, Design Anindya Kundu 1 min read

Over the five years that the Design team evolved in Kuliza, we have consistently fine-tuned our approach to creative problem solving. Bringing together our Design ideology to form this Kuliza Design Manifesto, we believe and strive to uphold the same in all our projects.

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Design Learning from ‘United States Of Burgers’

Nov 24th, 2016 Design, Uncategorized Anindya Kundu 5 min read

A couple of days ago I chanced upon this documentary on American food. The host Todd Fisher travels around the USA to discover the best burgers the country has to offer. The documentary really intrigued me with its focus on culinary history and brilliance of a simple food item. Here’s the youtube link for the documentary for those interested. https://youtu.be/ck3sn-ObJGE As a Design lead myself,…

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Why you as an enterprise should be excited about Open Source?

Aug 1st, 2016 Uncategorized achintya gupta 5 min read

At Kuliza, we are huge fans of open source technologies and use open source stacks alone for our projects. Over the last 10 years, we have seen the biggest and the best consumer-facing products being built globally using open source (Google, Amazon.com, Youtube, Twitter, DoubleClick, AWS, Dropbox, Paypal among several others). Today, we are elated to observe several of our enterprise clients prefer open source…

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Exciting times for v-commerce ahead!

Feb 26th, 2016 Ecommerce, Technology, Uncategorized, Web Subhash Kasturi 2 min read

More than one-third of consumers admitted to shopping a lot more if they were virtually able to try out the product while 60 % agreed that virtual reality is the next big game of e or rather v commerce. Commerce itself has been moving alongside waves of internet and mobiles and thus it’s most likely that this prediction could well turn out to be true….

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Improving E-commerce ROIs: Does the problem lie with store backend engineering?

Feb 3rd, 2016 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

In one of our recent blogs, we discussed the implications of UX / UI design or backend engineering and how this can improve your e-commerce conversions. A small recap: As business owners, we measure certain key e-commerce metrics to evaluate the overall performance of the store. For example Bounce rate, channel conversions, cart abandonment rates among others. However, these metrics give you a holistic picture…

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Personas in Design – 101

Jan 13th, 2016 Design, Ecommerce, Technology, Web Deepika Nayak 4 min read

In the design world, Personas are a hot buzzword right now. A persona in psychology is a social role or a character played by a character. The word originated from latin for a theatrical mask. Personas in design represent a set of users who exhibit similar behavioural characteristics and are used to communicate needs and summarise observed patterns and trends which can then be analysed in…

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Boost Sales this Holiday Season: 5 Ways you can Optimize your E-store

Jan 5th, 2016 Ecommerce, Uncategorized, Web Smriti Kumar 6 min read

So what if the holiday season is almost over? As the month of January trickles ahead, a hoard of shoppers are all geared up and are looking for gifts to celebrate one occasion or the other. Last year e-commerce sales reached a total of $15 B and is expected to hit a growth of over 128% increase in mushrooming e-commerce purchases compared to the previous…

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Multi-lingual E-commerce Sites: A Path Breaking Trend waiting to take over India

Dec 8th, 2015 Ecommerce, Technology, Web Subhash Kasturi 3 min read

We know for a fact that more than 70% of the world does not just speak in one language. In addition, many of these people aren’t even using the internet in English. While several big names in the e-commerce arena are innovate by the second, are we trying to fit in round pegs in square holes? Can a small tweak to newer additions turn out…

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E-commerce Presence – What you should know?

Nov 20th, 2015 Ecommerce, Uncategorized, Web Maninder Singh 3 min read

While building e-commerce presence, brands generally get swayed by the dream-list of features. Often these features are influenced by competition. The result is a dismal user experience and low conversion rate of visitors to customers. Though the online property has all the boxes ticked, yet it does not click with customers and yield any results. More often than not it comes down to one single…

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Ping-o – Why social word-of-mouth is the buzzword right now!

Oct 26th, 2015 Ecommerce, Technology, Web Smriti Kumar 3 min read

Word-of-mouth 1993 –  You and your extended family go out shopping for a wedding. You take multiple opinions and buy that gorgeous dress that everybody approves of. Word-of-mouth 2000 – You buy a mixer and it works great for the next two years. You recommend it to your friend, who, if satisfied with the product, further recommend it to another friend Word-of-mouth 2015 – You…

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