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Exciting times for v-commerce ahead!

Feb 26th, 2016 Ecommerce, Technology, Uncategorized, Web Subhash Kasturi 2 min read

More than one-third of consumers admitted to shopping a lot more if they were virtually able to try out the product while 60 % agreed that virtual reality is the next big game of e or rather v commerce. Commerce itself has been moving alongside waves of internet and mobiles and thus it’s most likely that this prediction could well turn out to be true….

Social Media

Ping-o – Why social word-of-mouth is the buzzword right now!

Oct 26th, 2015 Ecommerce, Technology, Web Smriti Kumar 3 min read

Word-of-mouth 1993 –  You and your extended family go out shopping for a wedding. You take multiple opinions and buy that gorgeous dress that everybody approves of. Word-of-mouth 2000 – You buy a mixer and it works great for the next two years. You recommend it to your friend, who, if satisfied with the product, further recommend it to another friend Word-of-mouth 2015 – You…

Photo Credit: http://blackstarbranding.com/wp-content/uploads/2015/09/e_commerce_1.jpg

From Tacit Watchers to Active Engagers: How e-commerce stores in India have come a long way

Oct 19th, 2015 Ecommerce, Mobile Subhash Kasturi 2 min read

Gone are days when e-stores remained merely passive catalogues showcasing products and services. The new mantra today is as simple as to ‘engage’. Your brand cannot afford to be passive, waiting for buyers to make purchases online. What you really need is a store where users are prompted to make purchases, while they simultaneously interact with you. To enable this, you need to understand the…

The-body-Shop

Omni-channel Commerce 101

Aug 19th, 2015 Ecommerce, Web Subhash Kasturi 2 min read

Recently I met the Head of an e- commerce at a big retail store with pan-India presence. In conversation, he mentioned that his retail chain has already implemented omnichannel commerce. This came as a pleasant surprise, \because I have never read or heard about the store doing it. On deeper inquiry, I found that what he meant as omnichannel commerce is the fulfilment of order from…

retail

8 Ways Retailers can transform into disruptive technology firms

Aug 13th, 2015 Ecommerce, Mobile, Technology, Web Kaushal Sarda 7 min read

It’s hard to believe that not too long ago, we lived and enjoyed a physical store only experience of shopping. However, more recently commerce is going through a major upheaval as it flows towards distributed channels via mobile phones, social apps, in-store experiences among several others – all supported by disruptive technology. This is why it is integral for retailers to think ahead of the…

decoding customers

Decoding the e-Customer

Jun 17th, 2015 Ecommerce, Technology, Uncategorized Maninder Singh 4 min read

5 Ways you can Alter your Customer’s Purchase Decision Shopping behavior has undergone a paradigm shift in the last decade. eCommerce has changed the way people make purchases. Marketers have been looking for highly advanced techniques to interact with their customers in the digital eco-system. There are multiple options available to the customers and they can change the shopping destination at the click of a…

beautiful banners

E-commerce Stores: Are they only about beautiful banners?

Jun 17th, 2015 Uncategorized achintya gupta 22 min read

Observing the E-commerce boom in India, it seems easier than ever for brick and mortar stores to move online and run their business successfully. Corporates these days usually utilize the services of ex-digital marketers going by familiarity and expertise with brand websites. However, starting an e-commerce store is an amalgamation of hard work, planning and decision making that come together at a right time and…

Wear the customer

Wear the Customer’s Shoes

Jun 17th, 2015 Design, Ecommerce, Technology, Web Kaushal Sarda 7 min read

On the day of a match, as you whisk past that busy road, you will find a crowd surrounding an electronic store. Common sight? Similarly, as you browse through Flipkart to find the product you are looking for, several times you will also hover over similar products to see how you can compare the two. Caught your eye? That’s exactly what brands want to do….

What we do

Don’t Listen To What We Say, Watch What We Do

Sep 15th, 2014 Culture, Web Kaushal Sarda 3 min read

Over the years, we’ve worked tremendously hard to build a solid customer base at Kuliza – not only by saying what customers want to hear, but doing what customers need to succeed. When I look around today, I see customers empowered by technology, social media and a transformed marketplace. Folks who care less our logo, PR and advertising, but more about what we do and…

virgin mobile

Cheers for all the years ! – How Virgin mobile nailed email

Jun 17th, 2014 Ecommerce, Mobile, Technology Kaushal Sarda 3 min read

The Problem: Virgin mobile focused on making their loyal customers feel loved. But they had to achieve this by avoiding any cheap, gimmicky promotions and deliver their message in a special, creative way. The Idea: They created a direct campaign celebrating the day each loyal customer signed up with Virgin Mobile – They termed it the ‘Virgin Mobile birthday’ How it Worked: 1. Receive EMAIL: Over 50,000…

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