retail

8 Ways Retailers can transform into disruptive technology firms

Aug 13th, 2015 Ecommerce, Mobile, Technology, Web Kaushal Sarda 7 min read

It’s hard to believe that not too long ago, we lived and enjoyed a physical store only experience of shopping. However, more recently commerce is going through a major upheaval as it flows towards distributed channels via mobile phones, social apps, in-store experiences among several others – all supported by disruptive technology. This is why it is integral for retailers to think ahead of the…

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E-commerce UX: 7 practices we never overlook

Jul 19th, 2015 Design, Ecommerce, Web Subhash Kasturi 4 min read

Let me be crisp with my introduction. At Kuliza we work on a lot of UX. We also build a lot of e-commerce stores. Here, the intersection of UX with e-commerce is what gives Kuliza the real edge over others. Here is a glimpse into how UX works at our e-commerce labs: Omni-channel, but customized to device: Yes, we do build omni-channel e-commerce applications. However,…

decoding customers

Decoding the e-Customer

Jun 17th, 2015 Ecommerce, Technology, Uncategorized Maninder Singh 4 min read

5 Ways you can Alter your Customer’s Purchase Decision Shopping behavior has undergone a paradigm shift in the last decade. eCommerce has changed the way people make purchases. Marketers have been looking for highly advanced techniques to interact with their customers in the digital eco-system. There are multiple options available to the customers and they can change the shopping destination at the click of a…

beautiful banners

E-commerce Stores: Are they only about beautiful banners?

Jun 17th, 2015 Uncategorized achintya gupta 22 min read

Observing the E-commerce boom in India, it seems easier than ever for brick and mortar stores to move online and run their business successfully. Corporates these days usually utilize the services of ex-digital marketers going by familiarity and expertise with brand websites. However, starting an e-commerce store is an amalgamation of hard work, planning and decision making that come together at a right time and…

Wear the customer

Wear the Customer’s Shoes

Jun 17th, 2015 Design, Ecommerce, Technology, Web Kaushal Sarda 7 min read

On the day of a match, as you whisk past that busy road, you will find a crowd surrounding an electronic store. Common sight? Similarly, as you browse through Flipkart to find the product you are looking for, several times you will also hover over similar products to see how you can compare the two. Caught your eye? That’s exactly what brands want to do….

What we do

Don’t Listen To What We Say, Watch What We Do

Sep 15th, 2014 Culture, Web Kaushal Sarda 3 min read

Over the years, we’ve worked tremendously hard to build a solid customer base at Kuliza – not only by saying what customers want to hear, but doing what customers need to succeed. When I look around today, I see customers empowered by technology, social media and a transformed marketplace. Folks who care less our logo, PR and advertising, but more about what we do and…

virgin mobile

Cheers for all the years ! – How Virgin mobile nailed email

Jun 17th, 2014 Ecommerce, Mobile, Technology Kaushal Sarda 3 min read

The Problem: Virgin mobile focused on making their loyal customers feel loved. But they had to achieve this by avoiding any cheap, gimmicky promotions and deliver their message in a special, creative way. The Idea: They created a direct campaign celebrating the day each loyal customer signed up with Virgin Mobile – They termed it the ‘Virgin Mobile birthday’ How it Worked: 1. Receive EMAIL: Over 50,000…

authenic experiences

Providing Authentic Experiences

Jun 16th, 2014 Ecommerce, Technology, Web Kaushal Sarda 1 min read

Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway.      

noise

Don’t Just Contribute to the Noise!

Jun 16th, 2014 Design, Ecommerce, Technology, Web Kaushal Sarda 1 min read

In this powerful presentation on you and your consumer, Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make huge changes.

no

Remember – People don’t Spend Easily Online – Part 1

Jun 6th, 2014 Ecommerce, Technology, Web Kaushal Sarda 2 min read

Here are some small and big e-commerce sites that provide a pleasant online shopping experience. A good e-commerce site should provide a consistent experience from the very start to the very end, and especially through the checkout process. 1. Sew Sew   What we like:   The simple grid layout and smooth transitions Prices clearly displayed under each item Clear personality to the site Ver consistent…

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