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All roads only ‘mobile focused’ lead to app unused

Feb 26th, 2016 Ecommerce, Mobile, Technology, Uncategorized, Web Subhash Kasturi 2 min read

It’s not exactly a news flash that the mobile technology is redefining the e-commerce space, especially in India. Every nook and corner you look, you hear of ‘going the mobile way’. This encompasses mobile first designs and analytics, only mobile are just a few example of ‘going the mobile way’. However, with everybody jumping on this bandwagon, the scenario only gets fiercely competitive with every…

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Exciting times for v-commerce ahead!

Feb 26th, 2016 Ecommerce, Technology, Uncategorized, Web Subhash Kasturi 2 min read

More than one-third of consumers admitted to shopping a lot more if they were virtually able to try out the product while 60 % agreed that virtual reality is the next big game of e or rather v commerce. Commerce itself has been moving alongside waves of internet and mobiles and thus it’s most likely that this prediction could well turn out to be true….

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Improving E-commerce ROIs: Does the problem lie with store backend engineering?

Feb 3rd, 2016 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

In one of our recent blogs, we discussed the implications of UX / UI design or backend engineering and how this can improve your e-commerce conversions. A small recap: As business owners, we measure certain key e-commerce metrics to evaluate the overall performance of the store. For example Bounce rate, channel conversions, cart abandonment rates among others. However, these metrics give you a holistic picture…

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Boost Sales this Holiday Season: 5 Ways you can Optimize your E-store

Jan 5th, 2016 Ecommerce, Uncategorized, Web Smriti Kumar 6 min read

So what if the holiday season is almost over? As the month of January trickles ahead, a hoard of shoppers are all geared up and are looking for gifts to celebrate one occasion or the other. Last year e-commerce sales reached a total of $15 B and is expected to hit a growth of over 128% increase in mushrooming e-commerce purchases compared to the previous…

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B2B – Who’s getting it right? And how…

Dec 14th, 2015 Ecommerce, Technology, Web Smriti Kumar 5 min read

While it is definitely true that there is a thin line of difference between B2C and B2B e-commerce customer experiences, what separates the two is essentially the motivation of the buyer. In the case of B2B, people are mostly visiting your store because more often than not, it’s their job. Therefore, 70% of your site activity should be focused on easing your customer’s process of…

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Improving E-commerce ROIs: Does the Problem lie with Store UX / UI or Back end Engineering?

Dec 14th, 2015 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

As business owners, we measure key e-commerce metrics to evaluate the overall performance of the store. However, these metrics give you a picture of the holistic store performance that can be a combination of performance of your site design, back end engine, pricing, catalogue, marketing communication among others. For example: if your cart abandonment rate is increasing, it might be as a result of pricing…

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Multi-lingual E-commerce Sites: A Path Breaking Trend waiting to take over India

Dec 8th, 2015 Ecommerce, Technology, Web Subhash Kasturi 3 min read

We know for a fact that more than 70% of the world does not just speak in one language. In addition, many of these people aren’t even using the internet in English. While several big names in the e-commerce arena are innovate by the second, are we trying to fit in round pegs in square holes? Can a small tweak to newer additions turn out…

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E-commerce Presence – What you should know?

Nov 20th, 2015 Ecommerce, Uncategorized, Web Maninder Singh 3 min read

While building e-commerce presence, brands generally get swayed by the dream-list of features. Often these features are influenced by competition. The result is a dismal user experience and low conversion rate of visitors to customers. Though the online property has all the boxes ticked, yet it does not click with customers and yield any results. More often than not it comes down to one single…

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Ping-o – Why social word-of-mouth is the buzzword right now!

Oct 26th, 2015 Ecommerce, Technology, Web Smriti Kumar 3 min read

Word-of-mouth 1993 –  You and your extended family go out shopping for a wedding. You take multiple opinions and buy that gorgeous dress that everybody approves of. Word-of-mouth 2000 – You buy a mixer and it works great for the next two years. You recommend it to your friend, who, if satisfied with the product, further recommend it to another friend Word-of-mouth 2015 – You…

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From Tacit Watchers to Active Engagers: How e-commerce stores in India have come a long way

Oct 19th, 2015 Ecommerce, Mobile Subhash Kasturi 2 min read

Gone are days when e-stores remained merely passive catalogues showcasing products and services. The new mantra today is as simple as to ‘engage’. Your brand cannot afford to be passive, waiting for buyers to make purchases online. What you really need is a store where users are prompted to make purchases, while they simultaneously interact with you. To enable this, you need to understand the…

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