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From Tacit Watchers to Active Engagers: How e-commerce stores in India have come a long way

Oct 19th, 2015 Ecommerce, Mobile Subhash Kasturi 2 min read

Gone are days when e-stores remained merely passive catalogues showcasing products and services. The new mantra today is as simple as to ‘engage’. Your brand cannot afford to be passive, waiting for buyers to make purchases online. What you really need is a store where users are prompted to make purchases, while they simultaneously interact with you. To enable this, you need to understand the…

decoding customers

Decoding the e-Customer

Jun 17th, 2015 Ecommerce, Technology, Uncategorized Maninder Singh 4 min read

5 Ways you can Alter your Customer’s Purchase Decision Shopping behavior has undergone a paradigm shift in the last decade. eCommerce has changed the way people make purchases. Marketers have been looking for highly advanced techniques to interact with their customers in the digital eco-system. There are multiple options available to the customers and they can change the shopping destination at the click of a…

Mobile Mind Shift

Mobile Mind Shift – What’s the IDEA?

Feb 17th, 2015 Ecommerce, Mobile, Technology, Uncategorized Kaushal Sarda 5 min read

It’s true that there’s nothing constant like change. In the last one year, there has been a terrific 166 % increase in customers using their devices to access information. Booking a movie ticket, knowing the name of that tune, or managing bank accounts; your customers are living in the undeniable transition of accessing information through their mobile devices instead of using their desktops. Today, what…

virgin mobile

Cheers for all the years ! – How Virgin mobile nailed email

Jun 17th, 2014 Ecommerce, Mobile, Technology Kaushal Sarda 3 min read

The Problem: Virgin mobile focused on making their loyal customers feel loved. But they had to achieve this by avoiding any cheap, gimmicky promotions and deliver their message in a special, creative way. The Idea: They created a direct campaign celebrating the day each loyal customer signed up with Virgin Mobile – They termed it the ‘Virgin Mobile birthday’ How it Worked: 1. Receive EMAIL: Over 50,000…

authenic experiences

Providing Authentic Experiences

Jun 16th, 2014 Ecommerce, Technology, Web Kaushal Sarda 1 min read

Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway.      

noise

Don’t Just Contribute to the Noise!

Jun 16th, 2014 Design, Ecommerce, Technology, Web Kaushal Sarda 1 min read

In this powerful presentation on you and your consumer, Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make huge changes.

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