FB Fan

How much does a fan truly cost a brand on FB?

Jan 13th, 2015 Elevating Brands, Info-graphics, Infographics, Technology Kaushal Sarda 2 min read

Leading brands across verticals including FMCG and Retail are spending a great deal to get their brands visible on Facebook. But are they on the right path? To analyze the correlation between fans and the time that they spend on their favourite brand on Facebook, Kuliza decided to run a check on the Indian brands social media effectiveness. The results were an eye-opener. We deduced…

noise

Don’t Just Contribute to the Noise!

Jun 16th, 2014 Design, Ecommerce, Technology, Web Kaushal Sarda 1 min read

In this powerful presentation on you and your consumer, Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make huge changes.

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