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Improving E-commerce ROIs: Does the Problem lie with Store UX / UI or Back end Engineering?

Dec 14th, 2015 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

As business owners, we measure key e-commerce metrics to evaluate the overall performance of the store. However, these metrics give you a picture of the holistic store performance that can be a combination of performance of your site design, back end engine, pricing, catalogue, marketing communication among others. For example: if your cart abandonment rate is increasing, it might be as a result of pricing…

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Multi-lingual E-commerce Sites: A Path Breaking Trend waiting to take over India

Dec 8th, 2015 Ecommerce, Technology, Web Subhash Kasturi 3 min read

We know for a fact that more than 70% of the world does not just speak in one language. In addition, many of these people aren’t even using the internet in English. While several big names in the e-commerce arena are innovate by the second, are we trying to fit in round pegs in square holes? Can a small tweak to newer additions turn out…

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Why retailers today need to focus on Smart Commerce?

Nov 27th, 2015 Ecommerce Gaurav Jain 5 min read

Current times and trends are very interesting for retailers in the country. With startups  up with innovative ideas and heaps of money from venture capital, the old and orthodox retail industry needs a complete overhaul if they need to be in competition. Previously, the industry was pretty straight forward. Market your brand on print media, TV, get lottery based contests and a season sale twice…

Social Media

Ping-o – Why social word-of-mouth is the buzzword right now!

Oct 26th, 2015 Ecommerce, Technology, Web Smriti Kumar 3 min read

Word-of-mouth 1993 –  You and your extended family go out shopping for a wedding. You take multiple opinions and buy that gorgeous dress that everybody approves of. Word-of-mouth 2000 – You buy a mixer and it works great for the next two years. You recommend it to your friend, who, if satisfied with the product, further recommend it to another friend Word-of-mouth 2015 – You…

Photo Credit: http://blackstarbranding.com/wp-content/uploads/2015/09/e_commerce_1.jpg

From Tacit Watchers to Active Engagers: How e-commerce stores in India have come a long way

Oct 19th, 2015 Ecommerce, Mobile Subhash Kasturi 2 min read

Gone are days when e-stores remained merely passive catalogues showcasing products and services. The new mantra today is as simple as to ‘engage’. Your brand cannot afford to be passive, waiting for buyers to make purchases online. What you really need is a store where users are prompted to make purchases, while they simultaneously interact with you. To enable this, you need to understand the…

Payment Gateways

Gateway to Payment – All that you need to know

May 11th, 2015 Ecommerce, Technology Smriti Kumar 1 min read

More than 80 percent of the population online has used the internet to shop for something. This only means a parallel increase in the number of business online. Now, you can imagine the possible importance of payment gateways. Yet, several business continue to lose out on potential and existing customers without having an integrated payment system. At first, most payment gateway options appear similar, enabling…

Does a retail store really need an app

Does a Retail Store really need an App?

Feb 18th, 2015 Ecommerce, Elevating Sites, Mobile, Technology Subhash Kasturi 2 min read

Here’s the hard-hitting reality. In the last year alone, there has been an increase of more than 247% in shoppers using apps to make their purchases. It’s also not surprising to know that 79% of smart device owners are also smart device shoppers. Despite retailer worries, the growth of online shopping has not lead to the death of physical store customer engagement. In fact, online…

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Make mobility, not mobile the success mantra for your brand.

Feb 11th, 2015 Ecommerce, Elevating Brands, Elevating Sites Kaushal Sarda 5 min read

Ubiquitous mobile infrastructure and the sudden explosion of smart devices are enabling businesses to leverage mobility in previously un-imagined ways. Think of the year 2000. The word mobile app was practically non-existent. Cut to 2015 and there are more than 2 billion apps available for download. With this exponential technological growth, the demands of the user go beyond just the functionality of a basic app. Not…

CRO II

CRO – Everything you Need to Know – Part II

Feb 4th, 2015 Ecommerce, Technology Subhash Kasturi 10 min read

When you begin with Conversion Rate Optimization, there is a high possibility the entire process will turn out to be slightly topsy-turvy. Unfortunately, the absence of regular practices leads to thin results and long haphazard optimization channels. A good methodology guides you through integral steps, which eventually contributes to your success and enables you to benefit a lot more from what you have. In this…

authenic experiences

Providing Authentic Experiences

Jun 16th, 2014 Ecommerce, Technology, Web Kaushal Sarda 1 min read

Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway.      

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