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Why retailers today need to focus on Smart Commerce?

Nov 27th, 2015 Ecommerce Gaurav Jain 5 min read

Current times and trends are very interesting for retailers in the country. With startups  up with innovative ideas and heaps of money from venture capital, the old and orthodox retail industry needs a complete overhaul if they need to be in competition. Previously, the industry was pretty straight forward. Market your brand on print media, TV, get lottery based contests and a season sale twice…

Delighting Customers

Delighting Customers through Smart E-commerce

Feb 11th, 2015 Ecommerce, Technology Subhash Kasturi 6 min read

It is no surprise that in the last one decade the world of E-commerce has taken several brands by storm. In the year 2013 alone there were more than 130 M million shoppers online and the numbers are increasing at an aggressive pace. Even the Forrester report predicts by the year 2018 the E-commerce market in India is all set to boom over 57 %…

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Make mobility, not mobile the success mantra for your brand.

Feb 11th, 2015 Ecommerce, Elevating Brands, Elevating Sites Kaushal Sarda 5 min read

Ubiquitous mobile infrastructure and the sudden explosion of smart devices are enabling businesses to leverage mobility in previously un-imagined ways. Think of the year 2000. The word mobile app was practically non-existent. Cut to 2015 and there are more than 2 billion apps available for download. With this exponential technological growth, the demands of the user go beyond just the functionality of a basic app. Not…

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