In pursuit of appiness

In Pursuit of Appiness…

Feb 25th, 2015 Ecommerce, Elevating Apps, Mobile, Technology Subhash Kasturi 4 min read

Like we discussed earlier, a mobile app for small business and retail stores not just helps bridge the gap between offline and online experiences, but also triggers engagement and interaction with your customers. Yet, rather than developing a simple mobile-friendly replica of your website or just simply adding basic e-commerce capabilities to the mobile user experience, more enterprises are moving towards developing a convenient smart…

Does a retail store really need an app

Does a Retail Store really need an App?

Feb 18th, 2015 Ecommerce, Elevating Sites, Mobile, Technology Subhash Kasturi 2 min read

Here’s the hard-hitting reality. In the last year alone, there has been an increase of more than 247% in shoppers using apps to make their purchases. It’s also not surprising to know that 79% of smart device owners are also smart device shoppers. Despite retailer worries, the growth of online shopping has not lead to the death of physical store customer engagement. In fact, online…

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