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Kuliza Design Manifesto

Nov 30th, 2016 Culture, Design Anindya Kundu 1 min read

Over the five years that the Design team evolved in Kuliza, we have consistently fine-tuned our approach to creative problem solving. Bringing together our Design ideology to form this Kuliza Design Manifesto, we believe and strive to uphold the same in all our projects.

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Design Learning from ‘United States Of Burgers’

Nov 24th, 2016 Design, Uncategorized Anindya Kundu 5 min read

A couple of days ago I chanced upon this documentary on American food. The host Todd Fisher travels around the USA to discover the best burgers the country has to offer. The documentary really intrigued me with its focus on culinary history and brilliance of a simple food item. Here’s the youtube link for the documentary for those interested. https://youtu.be/ck3sn-ObJGE As a Design lead myself,…

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Casestudy: Finaskus

Nov 23rd, 2016 Uncategorized Smriti Kumar 11 min read

Context: Finaskus, an automated digital wealth management company, looked to re-imagine how people invested their money. Combining robust technology with time-tested investment principles, they looked to enable the novice investor with a completely paperless, goal based investing app first approach. The Finaskus portfolio was designed for customers achieve optimal returns through risk analysis, diversification, smart rebalancing, and analysis. Objectives: To build a trusted unbiased automated…

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Sticks in a bundle are unbreakable: Using the HR Lens

Mar 14th, 2016 Culture Diarmaid Byrne 5 min read

Across all forms of organizations, teams are a fundamental element of work. The prevalent heuristic is that if an organization – be it a small startup, a non-profit, a large corporation or a hospital – wants to be successful it needs to influence how people work together. This is not a new or suddenly urgent problem. It has been researched, experimented with and written about…

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Kuliza @ IIM Bangalore: How to build great products?

Mar 7th, 2016 Culture, Design, Technology, Web achintya gupta 1 min read

First of all, thanks IIM Bangalore for hosting us! Kaushal and I had a really exciting weekend at IIM Bangalore conducting a workshop for the B-School students on ‘How to build winning products’. The whole idea behind the workshop was to help the bright minds understand what goes into building great tech products based on our learnings from helping multiple startups and enterprises. Since many…

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All roads only ‘mobile focused’ lead to app unused

Feb 26th, 2016 Ecommerce, Mobile, Technology, Uncategorized, Web Subhash Kasturi 2 min read

It’s not exactly a news flash that the mobile technology is redefining the e-commerce space, especially in India. Every nook and corner you look, you hear of ‘going the mobile way’. This encompasses mobile first designs and analytics, only mobile are just a few example of ‘going the mobile way’. However, with everybody jumping on this bandwagon, the scenario only gets fiercely competitive with every…

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B2B – Who’s getting it right? And how…

Dec 14th, 2015 Ecommerce, Technology, Web Smriti Kumar 5 min read

While it is definitely true that there is a thin line of difference between B2C and B2B e-commerce customer experiences, what separates the two is essentially the motivation of the buyer. In the case of B2B, people are mostly visiting your store because more often than not, it’s their job. Therefore, 70% of your site activity should be focused on easing your customer’s process of…

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