O2 was looking for a way to promote their mobile-centric telecommunications brand in a new and different way. They found inspiration in dogs. Dogs are playful and perceived to view life as one big adventure. O2 worked with agency VCCP and the Moving Picture Company to develop this campaign to prompt customers to embrace their inner dog. http://e09ed5485910b2f792c1-49b0e5048f5ab384bf80d73d2f213af9.r73.cf3.rackcdn.com/O213202_O2_BMD_CAMPAIGN_DIGI_AND_SOCIAL_FILM_01.mp4 People who visited bemoredog.com were met by a…