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B2B – Who’s getting it right? And how…

Dec 14th, 2015 Ecommerce, Technology, Web Smriti Kumar 5 min read

While it is definitely true that there is a thin line of difference between B2C and B2B e-commerce customer experiences, what separates the two is essentially the motivation of the buyer. In the case of B2B, people are mostly visiting your store because more often than not, it’s their job. Therefore, 70% of your site activity should be focused on easing your customer’s process of…

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3 Essential Ingredients to an E-commerce B2B store

Nov 23rd, 2015 Ecommerce, Technology, Web Smriti Kumar 4 min read

In recent times, there has been a paradigm shift in the way Business to Business (B2B) e-commerce marketing is transforming. Still a rookie in this recent explosion, B2B e-commerce are still mirroring the process and functionality of their well-established cousins – B2C e-commerce. While Amazon.com needs no introduction these days, Alibaba is simultaneously catching up. However, one necessarily isn’t able to differentiate between what these…

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Challenges in Building a B2B Store

Aug 18th, 2015 Ecommerce, Uncategorized, Web Subhash Kasturi 5 min read

B2B businesses have unique challenges when it comes to adding new commerce systems. Often, they have created specialized information technology systems that support their unique business requirements and have endured several waves of technology. In adopting a new practice, it’s necessary to reach a consensus amongst stakeholders which usually generate internal debates, mulling over the incredible number of details that need to be addressed when…

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