CCD

CCD transforms iOS experience with Discovery App

Aug 2nd, 2016 Mobile, Technology, Web Smriti Kumar 5 min read

CONTEXT: Cafe Coffee Day looked to bring their Android coffee experience to iOS. The discovery app was geared to boost loyalty in addition to providing them with customized offers and geo-location maps to all CCD outlets across the globe. OBJECTIVES: 01 Develop an enriching iOS seamless coffee experience 02 Intuitive iOS UX without breaking away from integral Android app features 03 Seamless customer journey to…

apps

Brand Utility Apps: An opportunity for brands to leverage technology to create true brand affinity

May 7th, 2014 Ecommerce, Mobile, Technology, Web Kaushal Sarda 4 min read

In the hyper clutter space of advertisement what differentiates a good ad in interaction. So they key thing is that once a brand has been able to catch someone’s attention through an ad they just can’t afford to waste the opportunity. This is where digital marketing ads a lot of value. The medium lends well to triggering engagements and can be used to ‘help’ or…

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