Conversion is that one action-interaction that you would like your customer to take which could include :

  • Fill in personal details/contact details
  • Download your app
  • Make a phone call
  • Make a purchase

and many more..

Now, conversion rate optimization (CRO) is the art of achieving a greater number of web visitors to take action. It is basically…

  • A structured approach to boost your website
  • Dependent on insights provided by data
  • Making the most of the existing traffic and website


Conversion Rate optimization is not

  • A guessing game of what everybody else is doing
  • Driven by quantity or the highest paid person’s opinion

Now that you have a sneak-peek into the world of CRO, watch this space for more. We’re going to be diving deep into this topic and you will have all that you need to know.