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Personas in Design – 101

Jan 13th, 2016 Design, Ecommerce, Technology, Web Deepika Nayak 4 min read

In the design world, Personas are a hot buzzword right now. A persona in psychology is a social role or a character played by a character. The word originated from latin for a theatrical mask. Personas in design represent a set of users who exhibit similar behavioural characteristics and are used to communicate needs and summarise observed patterns and trends which can then be analysed in…

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Boost Sales this Holiday Season: 5 Ways you can Optimize your E-store

Jan 5th, 2016 Ecommerce, Uncategorized, Web Smriti Kumar 6 min read

So what if the holiday season is almost over? As the month of January trickles ahead, a hoard of shoppers are all geared up and are looking for gifts to celebrate one occasion or the other. Last year e-commerce sales reached a total of $15 B and is expected to hit a growth of over 128% increase in mushrooming e-commerce purchases compared to the previous…

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B2B – Who’s getting it right? And how…

Dec 14th, 2015 Ecommerce, Technology, Web Smriti Kumar 5 min read

While it is definitely true that there is a thin line of difference between B2C and B2B e-commerce customer experiences, what separates the two is essentially the motivation of the buyer. In the case of B2B, people are mostly visiting your store because more often than not, it’s their job. Therefore, 70% of your site activity should be focused on easing your customer’s process of…

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Improving E-commerce ROIs: Does the Problem lie with Store UX / UI or Back end Engineering?

Dec 14th, 2015 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

As business owners, we measure key e-commerce metrics to evaluate the overall performance of the store. However, these metrics give you a picture of the holistic store performance that can be a combination of performance of your site design, back end engine, pricing, catalogue, marketing communication among others. For example: if your cart abandonment rate is increasing, it might be as a result of pricing…

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Multi-lingual E-commerce Sites: A Path Breaking Trend waiting to take over India

Dec 8th, 2015 Ecommerce, Technology, Web Subhash Kasturi 3 min read

We know for a fact that more than 70% of the world does not just speak in one language. In addition, many of these people aren’t even using the internet in English. While several big names in the e-commerce arena are innovate by the second, are we trying to fit in round pegs in square holes? Can a small tweak to newer additions turn out…

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Why retailers today need to focus on Smart Commerce?

Nov 27th, 2015 Ecommerce Gaurav Jain 5 min read

Current times and trends are very interesting for retailers in the country. With startups  up with innovative ideas and heaps of money from venture capital, the old and orthodox retail industry needs a complete overhaul if they need to be in competition. Previously, the industry was pretty straight forward. Market your brand on print media, TV, get lottery based contests and a season sale twice…

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3 Essential Ingredients to an E-commerce B2B store

Nov 23rd, 2015 Ecommerce, Technology, Web Smriti Kumar 4 min read

In recent times, there has been a paradigm shift in the way Business to Business (B2B) e-commerce marketing is transforming. Still a rookie in this recent explosion, B2B e-commerce are still mirroring the process and functionality of their well-established cousins – B2C e-commerce. While Amazon.com needs no introduction these days, Alibaba is simultaneously catching up. However, one necessarily isn’t able to differentiate between what these…

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Why retailers should build E-commerce platforms with a ‘Product’ mindset?

Nov 23rd, 2015 Ecommerce, Uncategorized achintya gupta 5 min read

In recent times, I have observed retailers who have ventured into E-commerce discard their e-stores and set up a different or newer e-commerce stores. Apparently, the main reasons attributed to such technology investments include: Embracing new technology opportunities such as omni-channel The last platform was created as an experiment and the need to invest in more expensive and promising technologies, since the model had proved…

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E-commerce Presence – What you should know?

Nov 20th, 2015 Ecommerce, Uncategorized, Web Maninder Singh 3 min read

While building e-commerce presence, brands generally get swayed by the dream-list of features. Often these features are influenced by competition. The result is a dismal user experience and low conversion rate of visitors to customers. Though the online property has all the boxes ticked, yet it does not click with customers and yield any results. More often than not it comes down to one single…

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