Digital News 2

White Paper: The New Age Digital News Consumer – What do they look for in digital media?

Jun 20th, 2016 Design, Technology, Uncategorized, Web Deepika Nayak 6 min read

Executive Summary In recent times, access to digital media and the online environment has intrinsically changed the behavior of consumers. Increasingly, consumers have access to information on multiple platforms served to them on a digital silver platter. The consumption patterns of digital media hold the key to understanding what the new age consumer needs and consequently providing them with information that makes them return for…

9400289014_e0ace8db32_k

3 Mistakes you overlook with m-commerce

Mar 18th, 2016 Ecommerce, Mobile, Technology, Web Smriti Kumar 3 min read

M-commerce is not just a platform that is an ‘additional feature’ for retailers. A recent Forrester research indicates that the sale of smart phones has increased by 18% in the year 2015 from the previous year and the sale of smartphones indicates a growth of 57% in purchases. With mobile’s stake rooted so deep in the soil, it is critical that retailers embrace and support…

3855375117_4c8c4069d8_b

Sticks in a bundle are unbreakable: Using the HR Lens

Mar 14th, 2016 Culture Diarmaid Byrne 5 min read

Across all forms of organizations, teams are a fundamental element of work. The prevalent heuristic is that if an organization – be it a small startup, a non-profit, a large corporation or a hospital – wants to be successful it needs to influence how people work together. This is not a new or suddenly urgent problem. It has been researched, experimented with and written about…

Hamilton

She’s a Superwoman…Everyday

Mar 11th, 2016 Culture, Uncategorized, Web Smriti Kumar 3 min read

Recently, the world celebrated International Women’s Day and you’ve most likely witnessed a ton of articles and posts listing all the praises or the discrimination against us. Well, while some of this is most definitely true and calls for immediate action, the concept of having particularly ‘Women’s Day’ still bothers me. Now why exactly must we have a day magnified on us? Does designating a…

6086229920_4dc2e1a941_b

Kuliza @ IIM Bangalore: How to build great products?

Mar 7th, 2016 Culture, Design, Technology, Web achintya gupta 1 min read

First of all, thanks IIM Bangalore for hosting us! Kaushal and I had a really exciting weekend at IIM Bangalore conducting a workshop for the B-School students on ‘How to build winning products’. The whole idea behind the workshop was to help the bright minds understand what goes into building great tech products based on our learnings from helping multiple startups and enterprises. Since many…

8583950211_cb552a0a5f_k

All roads only ‘mobile focused’ lead to app unused

Feb 26th, 2016 Ecommerce, Mobile, Technology, Uncategorized, Web Subhash Kasturi 2 min read

It’s not exactly a news flash that the mobile technology is redefining the e-commerce space, especially in India. Every nook and corner you look, you hear of ‘going the mobile way’. This encompasses mobile first designs and analytics, only mobile are just a few example of ‘going the mobile way’. However, with everybody jumping on this bandwagon, the scenario only gets fiercely competitive with every…

24336823285_1adba45961_k

Exciting times for v-commerce ahead!

Feb 26th, 2016 Ecommerce, Technology, Uncategorized, Web Subhash Kasturi 2 min read

More than one-third of consumers admitted to shopping a lot more if they were virtually able to try out the product while 60 % agreed that virtual reality is the next big game of e or rather v commerce. Commerce itself has been moving alongside waves of internet and mobiles and thus it’s most likely that this prediction could well turn out to be true….

maxresdefault

Improving E-commerce ROIs: Does the problem lie with store backend engineering?

Feb 3rd, 2016 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

In one of our recent blogs, we discussed the implications of UX / UI design or backend engineering and how this can improve your e-commerce conversions. A small recap: As business owners, we measure certain key e-commerce metrics to evaluate the overall performance of the store. For example Bounce rate, channel conversions, cart abandonment rates among others. However, these metrics give you a holistic picture…

3281353786_c1a130ff2e_b

Top 10 First World Problems of a Developer (and their counterparts)

Jan 27th, 2016 Technology, Web Kartik Godawat 6 min read

First World Problems, also known as ‘White Whine’,  are frustrations or complaints that are only experienced by privileged individuals in wealthy countries. Recently, I happen to observe a few problems that I *whine* about or which are very frequently observed by a John-Doe software developer working in a metro city like Bangalore. Only 30Mbps Wifi – That simply isn’t acceptable and combined with a latency of 80ms….

5410082659_c2444eca77_b

How this Holiday Season is changing E-commerce trends?

Jan 20th, 2016 Ecommerce, Technology Nooman Mohammed 4 min read

Time and again, statics prove that the holiday season is a great time for not just shopaholics, but retailers ( both e-commerce and physical store).  But, you might be surprised on how many trends are changing over the last couple of years. According to a recent report that got published: This year’s holiday sale at physical retail stores ebbed at an estimate of 11.9% compared to…

ping g30 driver ping g30 driver ping g30 ping g30 irons ping g25 irons