Time and again, statics prove that the holiday season is a great time for not just shopaholics, but retailers ( both e-commerce and physical store).  But, you might be surprised on how many trends are changing over the last couple of years.

According to a recent report that got published:

  • This year’s holiday sale at physical retail stores ebbed at an estimate of 11.9% compared to the previous year. On the other side, online sales surged by double-digit percentage
  • Another interesting observation made is that the brick and mortar retail brands which had online presence closed their retail outlet on Thanksgiving day saw an increased sale through online.

From the above statistics, it is clear that there is a shift of consumer buying behaviour from physical shopping to digital mediums. Perhaps it can also be said that consumers are  more comfortable shopping from home via their digital gadgets.

This also means the brick and mortar are giving up their market share to those players which have an online presence. Then, can we say that all the brick and mortar brands should have an e-commerce site?

There can be no candid answer to this. However, it is an inevitable strategy for the retailers to sustain their market share.

Having handled several projects in building e-stores, coupled with a decade of hands-on experience working on cutting-edge technology, Kuliza has identified a few basic points that an online aspiring retailer should inculcate into their e-stores to be scrupulous and successful in the long run.

Optimize for all devices: Mobile e-commerce grew by 35 percent in 2015—more than twice the 14 percent growth rate of desktop e-commerce. With over 72 percent of all online shopping occurring on smartphones and tablets, you’re virtually guaranteed to lose customers if your website isn’t mobile-friendly by this holiday season. There’s still time to implement responsive design and to make your emails responsive.

Agile Technology: Keep up with the times. Be it omnichannel, big data or market ready, make sure that your e-commerce page is up and ready. Remember that just like customers are browsing your site, they are also looking to compare your store to how your competitors are performing. You do not want to lose out to loyalty, as a result of being too slow and not compete in the race. After all, it’s has always been survival of the fittest

Consumer-centric – Understand your target audience is not just necessary, but integral to have your e-commerce. Personalizing your content and online experience to users according to past history of interests, behaviors, and transactions can go a long way towards increasing sales this holiday season. If we write product descriptions at the users’ point of view with appropriate layout, we definitely can create positive influences on the users, and can lead them towards the conversations, rapidly and successfully.

Scalable Architecture: More often than not, thousands of devices send out data to servers. For an optimal web application performance, you separate out data receivers that get the maximum load, from data analysers such as dashboard and analytics. Continuous running of ‘Map Reduce’ ensures that correct data is being used for reports. Simultaneously,  a horizontally scalable architecture for the application ensures hat any level of concurrency could be handled.

Seamless Integration of APIs: Finding an API that provides flexibility is essential so your e-store can grow with evolving technology. Keep systems and programs simple so teams can work towards continued improvement. Evolutionary success will stem from solutions that are not strictly out of the box. Allocate time and resources towards efforts that will enable you to customize products for the long term success of your store and be able to control unprecedented traffic

Security: Today’s online shoppers are savvy people. Websites secure their servers by using secure sockets layer (SSL), a standard security protocol that encrypts data between a web server and a browser.  For your part, if your e-commerce solution doesn’t automatically display a notice to customers upon checkout that they are using a secure server, you’ll want to be sure you let your customers know your website is secure by displaying your SSL certificate symbol or a notice informing them of the fact.

If you’d like to know more on how Personas can boost your e-commerce performance, click here.

About Kuliza

We are a next generation e-commerce consulting firm, focused on accelerating growth and innovation for F500 companies to Early Stage startups.We craft rapid, end-to-end solutions in planning, designing, building and enhancing apps for complex business challenges.