ibeacon inside image

 

iBeacon –and the Beacons–, an innovative proximity-based localization system that uses a Bluetooth Low Energy (BLE) connection allows you to turn static facilities into interactive environments 4YFN, the international entrepreneurship conference organised by Mobile World Capital and that took place in Barcelona was the first European event to integrate the Beacon technology into a user experience. 20 devices were strategically placed throughout the venue. In order to take part, delegates were mandated to install the 4YFN Experience app. Once downloaded, the app users automatically received relevant information on their smartphones as they approach any of the hotspots at the venue. These were notifications on presentations about to start, image galleries, workshop schedules, profile information on guest speakers, and messages encouraging users to share their opinions and experiences. All a user had to do was activate their mobile devices’ geolocation and Bluetooth features. We look forward to seeing such valuable use cases for beacon technology at Indian events.