More than 80 percent of the population online has used the internet to shop for something. This only means a parallel increase in the number of business online. Now, you can imagine the possible importance of payment gateways. Yet, several business continue to lose out on potential and existing customers without having an integrated payment system. At first, most payment gateway options appear similar, enabling the process of credit cards. But when you take a closer look, there is a significant difference in critical areas of functionality before selecting a gateway option. Typically an online gateway should provide an optimal blend of convenience, value and security.

Let’s start with the basics. Typically, a payment gateway is your online equival0ent of a credit card processing or Electronic Fund Transfer at Point of Sales (EFTPS), which you would also find in a brick and mortar store. For your customers, the interaction with your brand may appear flawless, but in fact it is one of the most integral steps in the security of their transaction.

When a customer purchases a product online, his or her credited card details are shared encrypted from the brand website to the payment gateway. Offloading this information right away avoids the need to store information anymore and thus you have reduced the risk of hackers accessing this extremely sensitive information. Banks have a payment processor set up to retrieve this information with the card company to perform all checks and verifications. The bank will eventually pass an approved notification back to the payment gateway and finally to the website. All this takes just a few seconds.

Advantages

  • Faster than cheques or manual credit card processing
  • Secure compared to manual credit card processing
  • Avoids jumps between website and third party sites for a transaction

In the coming weeks, we’re going to be providing you great insights on what you should look out for while choosing a payment gateway and the best of payment gateways across geographies.

Stay Tuned!