More than one-third of consumers admitted to shopping a lot more if they were virtually able to try out the product while 60 % agreed that virtual reality is the next big game of e or rather v commerce. Commerce itself has been moving alongside waves of internet and mobiles and thus it’s most likely that this prediction could well turn out to be true. However, it’s safe to say that while augmented reality has already made its way into the e-commerce domain, its adoption has been far too low to create a seismic shift in shopping patterns. We can attribute several reasons that could have contributed to a slower adoption pattern: cost involved in building the app; lack of AR standardization; Restrictions of catering to this sector. However, one useful insight from its adoption is the need to provide customers with a 3D experience. It has been observed that buyers find it useful while purchasing the product. Given this fact what can the best way ahead for e-commerce store?

With the onset of Google Cardboard thrown in, myriad possibilities are arising for virtual commerce. Cardboard has made it possible for companies to rely on a low-cost 3D glasses to consumers. Specialized apps stores can now let buyers see how a product looks in real-time. This is a clear step forward from the current day scenario of multiple images for the same product, a couple of images on the zoomed-in state. It makes it easier for customers to look at products in ‘real’ basis than going through different images. Colours and shapes are now more revealing relatively. Secondly, it enables consumers to make an informative call on size. They are able to see how the product dimensions are with respect to real objects. The third feature/usage is the rendering of product vis-a-vis the skin tone or surroundings.

The gaming changing advantage, however, is the physical store feature, clearly missing in the current online experience. Imagine yourself shopping in a physical store. You are with family/kids. You check a few products while your wife/friend picks something similar. You compare the nutritional values, the price, the discount offers. You decide together. However, current online experiences are more solo trips. A few stores like Flipkart have started the ask-your-friend-to-decide features, However, it still does give the collaborative experience of a family trip to the store. The whole experience lies in the whole family (including kids) going on a trip, selecting individual products, comparing and deciding.It is this experience can be fulfilled in v-commerce. Imagine on a Saturday morning, after a good breakfast, the family decides to ‘go’ on a shopping spree. The family including kids wear the Google Cardboard. The wife picks some cereals while the husband loads the cart with milk cartons. In between the kids help with a bottle of honey. The husband then turns to the wife and asks what next on the list, while keeping one eye on the kid to ensure he does load too many items in the cart. And all of this experience sitting at home. Does it sound like fun? Does it sound real-time experience?  Welcome to the world of V-Commerce!