Digital News 1

Case Study: Bombay Shaving Company

Sep 2nd, 2016 Ecommerce, Technology, Uncategorized, Web Smriti Kumar 11 min read

A robust, end-to-end subscription model solution Bombay Shaving Company (BSC) looked to craft a system that would allow shaving become an immersive, joyful experience. At first look, not much has changed about how men shave and purchased grooming products since the time of the electric razor. However, BSC looked to take a cut above the rest and have an e-store as their primary distribution channel. An…

CCD

CCD transforms iOS experience with Discovery App

Aug 2nd, 2016 Mobile, Technology, Web Smriti Kumar 5 min read

CONTEXT: Cafe Coffee Day looked to bring their Android coffee experience to iOS. The discovery app was geared to boost loyalty in addition to providing them with customized offers and geo-location maps to all CCD outlets across the globe. OBJECTIVES: 01 Develop an enriching iOS seamless coffee experience 02 Intuitive iOS UX without breaking away from integral Android app features 03 Seamless customer journey to…

Digital News 2

White Paper: The New Age Digital News Consumer – What do they look for in digital media?

Jun 20th, 2016 Design, Technology, Uncategorized, Web Deepika Nayak 6 min read

Executive Summary In recent times, access to digital media and the online environment has intrinsically changed the behavior of consumers. Increasingly, consumers have access to information on multiple platforms served to them on a digital silver platter. The consumption patterns of digital media hold the key to understanding what the new age consumer needs and consequently providing them with information that makes them return for…

9400289014_e0ace8db32_k

3 Mistakes you overlook with m-commerce

Mar 18th, 2016 Ecommerce, Mobile, Technology, Web Smriti Kumar 3 min read

M-commerce is not just a platform that is an ‘additional feature’ for retailers. A recent Forrester research indicates that the sale of smart phones has increased by 18% in the year 2015 from the previous year and the sale of smartphones indicates a growth of 57% in purchases. With mobile’s stake rooted so deep in the soil, it is critical that retailers embrace and support…

Hamilton

She’s a Superwoman…Everyday

Mar 11th, 2016 Culture, Uncategorized, Web Smriti Kumar 3 min read

Recently, the world celebrated International Women’s Day and you’ve most likely witnessed a ton of articles and posts listing all the praises or the discrimination against us. Well, while some of this is most definitely true and calls for immediate action, the concept of having particularly ‘Women’s Day’ still bothers me. Now why exactly must we have a day magnified on us? Does designating a…

6086229920_4dc2e1a941_b

Kuliza @ IIM Bangalore: How to build great products?

Mar 7th, 2016 Culture, Design, Technology, Web achintya gupta 1 min read

First of all, thanks IIM Bangalore for hosting us! Kaushal and I had a really exciting weekend at IIM Bangalore conducting a workshop for the B-School students on ‘How to build winning products’. The whole idea behind the workshop was to help the bright minds understand what goes into building great tech products based on our learnings from helping multiple startups and enterprises. Since many…

8583950211_cb552a0a5f_k

All roads only ‘mobile focused’ lead to app unused

Feb 26th, 2016 Ecommerce, Mobile, Technology, Uncategorized, Web Subhash Kasturi 2 min read

It’s not exactly a news flash that the mobile technology is redefining the e-commerce space, especially in India. Every nook and corner you look, you hear of ‘going the mobile way’. This encompasses mobile first designs and analytics, only mobile are just a few example of ‘going the mobile way’. However, with everybody jumping on this bandwagon, the scenario only gets fiercely competitive with every…

24336823285_1adba45961_k

Exciting times for v-commerce ahead!

Feb 26th, 2016 Ecommerce, Technology, Uncategorized, Web Subhash Kasturi 2 min read

More than one-third of consumers admitted to shopping a lot more if they were virtually able to try out the product while 60 % agreed that virtual reality is the next big game of e or rather v commerce. Commerce itself has been moving alongside waves of internet and mobiles and thus it’s most likely that this prediction could well turn out to be true….

maxresdefault

Improving E-commerce ROIs: Does the problem lie with store backend engineering?

Feb 3rd, 2016 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

In one of our recent blogs, we discussed the implications of UX / UI design or backend engineering and how this can improve your e-commerce conversions. A small recap: As business owners, we measure certain key e-commerce metrics to evaluate the overall performance of the store. For example Bounce rate, channel conversions, cart abandonment rates among others. However, these metrics give you a holistic picture…

ping g30 driver ping g30 driver ping g30 ping g30 irons ping g25 irons