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Next Big Thing in Indian e-commerce

Aug 18th, 2015 Uncategorized Subhash Kasturi 4 min read

Most people I meet have the same question: While we observe several startups expand into a competent market vs a well-educated (about e-commerce) consumer, what really is the next big thing in Indian e-commerce? The answer lies right there in the question itself. Although B2B e-commerce doesn’t garner the same buzz and attention of its B2C counterpart, it already accounts for more revenue – $600…

decoding customers

Decoding the e-Customer

Jun 17th, 2015 Ecommerce, Technology, Uncategorized Maninder Singh 4 min read

5 Ways you can Alter your Customer’s Purchase Decision Shopping behavior has undergone a paradigm shift in the last decade. eCommerce has changed the way people make purchases. Marketers have been looking for highly advanced techniques to interact with their customers in the digital eco-system. There are multiple options available to the customers and they can change the shopping destination at the click of a…

What marketers might not know about E-commerce Back end?

Jun 17th, 2015 Ecommerce, Technology, Uncategorized, Web achintya gupta 10 min read

Last week, we dug deep into e-commerce from the front end perspective. This week we’re back discussing a different perspective – from the back end. I’m sure as a marketer, you’re used to a ton of jargons being thrown at you from potential vendor firms. However, getting your back end systems in place, determining the right technology to suit your preferences and selecting a suitable…

beautiful banners

E-commerce Stores: Are they only about beautiful banners?

Jun 17th, 2015 Uncategorized achintya gupta 22 min read

Observing the E-commerce boom in India, it seems easier than ever for brick and mortar stores to move online and run their business successfully. Corporates these days usually utilize the services of ex-digital marketers going by familiarity and expertise with brand websites. However, starting an e-commerce store is an amalgamation of hard work, planning and decision making that come together at a right time and…

child creativity

Why Einstein’s child-like awe is exactly what we need in creativity

Jun 17th, 2015 Culture, Design, Uncategorized Kaushal Sarda 4 min read

There are few things in the world that shape the human experience as profoundly and pervasively as creativity. Creativity drives people in every aspect – be it Science, Technology, Medicine or Business. However, creativity does not dawn upon us one fine morning. It’s a form of self-expression that accompanies us very early on in our lives. A blank sheet of paper decorated with incoherent crayon…

Business-Race

Whose eTail is it, anyway?

Mar 10th, 2015 Info-graphics, Uncategorized Smriti Kumar 1 min read

It’s not surprising that in the present day the E-commerce market is growing to unimaginable heights. At the same time, we’re all curious to identify that enterprise E-commerce technology that will work best for our brands. At Kuliza, we did our own litter research to get to the bottom of our curiosity. Why don’t you see for yourself? If you have any suggestions, feel free to…

Are Agencies Asking you the Right ques

Are Agencies asking you the Right Questions?

Mar 4th, 2015 Mobile, Technology, Uncategorized Subhash Kasturi 3 min read

The journey of app development has hit a million dollar landmark with infinite potential. We all know the big names. Candycrush, Ola, Facebook, Instagram, Twitter among several others. But what are some of the perquisites before creating an app? Sure, you have a great award-winning agency assist you transform your brand take on the mobility shift. But are they asking you the right questions? Here…

Mobile Mind Shift

Mobile Mind Shift – What’s the IDEA?

Feb 17th, 2015 Ecommerce, Mobile, Technology, Uncategorized Kaushal Sarda 5 min read

It’s true that there’s nothing constant like change. In the last one year, there has been a terrific 166 % increase in customers using their devices to access information. Booking a movie ticket, knowing the name of that tune, or managing bank accounts; your customers are living in the undeniable transition of accessing information through their mobile devices instead of using their desktops. Today, what…

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