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Improving E-commerce ROIs: Does the problem lie with store backend engineering?

Feb 3rd, 2016 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

In one of our recent blogs, we discussed the implications of UX / UI design or backend engineering and how this can improve your e-commerce conversions. A small recap: As business owners, we measure certain key e-commerce metrics to evaluate the overall performance of the store. For example Bounce rate, channel conversions, cart abandonment rates among others. However, these metrics give you a holistic picture…

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Boost Sales this Holiday Season: 5 Ways you can Optimize your E-store

Jan 5th, 2016 Ecommerce, Uncategorized, Web Smriti Kumar 6 min read

So what if the holiday season is almost over? As the month of January trickles ahead, a hoard of shoppers are all geared up and are looking for gifts to celebrate one occasion or the other. Last year e-commerce sales reached a total of $15 B and is expected to hit a growth of over 128% increase in mushrooming e-commerce purchases compared to the previous…

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Improving E-commerce ROIs: Does the Problem lie with Store UX / UI or Back end Engineering?

Dec 14th, 2015 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

As business owners, we measure key e-commerce metrics to evaluate the overall performance of the store. However, these metrics give you a picture of the holistic store performance that can be a combination of performance of your site design, back end engine, pricing, catalogue, marketing communication among others. For example: if your cart abandonment rate is increasing, it might be as a result of pricing…

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Why retailers should build E-commerce platforms with a ‘Product’ mindset?

Nov 23rd, 2015 Ecommerce, Uncategorized achintya gupta 5 min read

In recent times, I have observed retailers who have ventured into E-commerce discard their e-stores and set up a different or newer e-commerce stores. Apparently, the main reasons attributed to such technology investments include: Embracing new technology opportunities such as omni-channel The last platform was created as an experiment and the need to invest in more expensive and promising technologies, since the model had proved…

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E-commerce Presence – What you should know?

Nov 20th, 2015 Ecommerce, Uncategorized, Web Maninder Singh 3 min read

While building e-commerce presence, brands generally get swayed by the dream-list of features. Often these features are influenced by competition. The result is a dismal user experience and low conversion rate of visitors to customers. Though the online property has all the boxes ticked, yet it does not click with customers and yield any results. More often than not it comes down to one single…

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10 things common between Software Development & MasterChef

Oct 21st, 2015 Technology, Uncategorized, Web Kartik Godawat 4 min read

Last weekend, I stumbled onto Masterchef Australia while shuffling endlessly on TV. Having absolutely zero interest in cooking, I never thought I would watch such a show, but ultimately, I ended up watching the complete episode. The most intriguing realization I had, was that, I never realized how cooking can be so identical to software development. Really! Here are some of my observations: You don’t…

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Response-ability: Decoding the ability to respond

Oct 1st, 2015 Culture, Uncategorized Kaushal Sarda 2 min read

It’s raining heavily in the morning. You check the alarm clock only to realize you haven’t gotten up early to work for that all important release that will be happening in the next few hours. Due to the heavy downpour, there’s bumper-to-bumper traffic on the road and your gears are mostly on two. You get to work, only to be summoned to your boss’s cabinet….

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The 5 types of E-commerce stores: How can you categorize them?

Aug 18th, 2015 Ecommerce, Technology, Uncategorized, Web Subhash Kasturi 6 min read

There are those stores where users purchase products. Then, there are stores where users sell and buy. Further,  there are stores where companies sell and buy. In recent times, I have observed that even the ‘experts’ use e-commerce interchangeably with marketplaces. While I empathize with the context, I find it difficult to digest the ‘ignorance’. For the sake of those of us who are still…

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Challenges in Building a B2B Store

Aug 18th, 2015 Ecommerce, Uncategorized, Web Subhash Kasturi 5 min read

B2B businesses have unique challenges when it comes to adding new commerce systems. Often, they have created specialized information technology systems that support their unique business requirements and have endured several waves of technology. In adopting a new practice, it’s necessary to reach a consensus amongst stakeholders which usually generate internal debates, mulling over the incredible number of details that need to be addressed when…

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