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Design Learning from ‘United States Of Burgers’

Nov 24th, 2016 Design, Uncategorized Anindya Kundu 5 min read

A couple of days ago I chanced upon this documentary on American food. The host Todd Fisher travels around the USA to discover the best burgers the country has to offer. The documentary really intrigued me with its focus on culinary history and brilliance of a simple food item. Here’s the youtube link for the documentary for those interested. https://youtu.be/ck3sn-ObJGE As a Design lead myself,…

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Casestudy: Finaskus

Nov 23rd, 2016 Uncategorized Smriti Kumar 11 min read

Context: Finaskus, an automated digital wealth management company, looked to re-imagine how people invested their money. Combining robust technology with time-tested investment principles, they looked to enable the novice investor with a completely paperless, goal based investing app first approach. The Finaskus portfolio was designed for customers achieve optimal returns through risk analysis, diversification, smart rebalancing, and analysis. Objectives: To build a trusted unbiased automated…

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Casestudy: New Age OTT Platform

Sep 14th, 2016 Uncategorized Smriti Kumar 18 min read

The Media Paradigm Shift Two decades earlier, media companies utilized picture quality as a content differentiator. Today, high definition video on multiple devices is a common practice. As consumers sprint through newspapers, television and now new age devices like mobile, tablets and Chromecasts, digital providers think ahead of the hyper-connected horizon, keeping step with the consumer at where they stand. A slow and gradual geographical…

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Case Study: Bombay Shaving Company

Sep 2nd, 2016 Ecommerce, Technology, Uncategorized, Web Smriti Kumar 11 min read

A robust, end-to-end subscription model solution Bombay Shaving Company (BSC) looked to craft a system that would allow shaving become an immersive, joyful experience. At first look, not much has changed about how men shave and purchased grooming products since the time of the electric razor. However, BSC looked to take a cut above the rest and have an e-store as their primary distribution channel. An…

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Why you as an enterprise should be excited about Open Source?

Aug 1st, 2016 Uncategorized achintya gupta 5 min read

At Kuliza, we are huge fans of open source technologies and use open source stacks alone for our projects. Over the last 10 years, we have seen the biggest and the best consumer-facing products being built globally using open source (Google, Amazon.com, Youtube, Twitter, DoubleClick, AWS, Dropbox, Paypal among several others). Today, we are elated to observe several of our enterprise clients prefer open source…

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White Paper: The New Age Digital News Consumer – What do they look for in digital media?

Jun 20th, 2016 Design, Technology, Uncategorized, Web Deepika Nayak 6 min read

Executive Summary In recent times, access to digital media and the online environment has intrinsically changed the behavior of consumers. Increasingly, consumers have access to information on multiple platforms served to them on a digital silver platter. The consumption patterns of digital media hold the key to understanding what the new age consumer needs and consequently providing them with information that makes them return for…

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She’s a Superwoman…Everyday

Mar 11th, 2016 Culture, Uncategorized, Web Smriti Kumar 3 min read

Recently, the world celebrated International Women’s Day and you’ve most likely witnessed a ton of articles and posts listing all the praises or the discrimination against us. Well, while some of this is most definitely true and calls for immediate action, the concept of having particularly ‘Women’s Day’ still bothers me. Now why exactly must we have a day magnified on us? Does designating a…

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All roads only ‘mobile focused’ lead to app unused

Feb 26th, 2016 Ecommerce, Mobile, Technology, Uncategorized, Web Subhash Kasturi 2 min read

It’s not exactly a news flash that the mobile technology is redefining the e-commerce space, especially in India. Every nook and corner you look, you hear of ‘going the mobile way’. This encompasses mobile first designs and analytics, only mobile are just a few example of ‘going the mobile way’. However, with everybody jumping on this bandwagon, the scenario only gets fiercely competitive with every…

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Exciting times for v-commerce ahead!

Feb 26th, 2016 Ecommerce, Technology, Uncategorized, Web Subhash Kasturi 2 min read

More than one-third of consumers admitted to shopping a lot more if they were virtually able to try out the product while 60 % agreed that virtual reality is the next big game of e or rather v commerce. Commerce itself has been moving alongside waves of internet and mobiles and thus it’s most likely that this prediction could well turn out to be true….

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